"Traffic Star" Kardashian Needs To Draw A Line With Fast Fashion Because Of Plagiarism And Destruction Of Creativity.

As Kanye West's husband's Yeezy brand continues to be sought after by consumers, the influence of American reality TV star Kim Kardashian in the fashion industry and its carrying capacity has also risen to a new height.

According to the latest news from foreign media, the Kim Kardashian with 120 million Instagram fans appeared on the official website of fast fashion Fashion Nova in less than 24 hours on the Mugler dress of the Hollywood Beauty Awards last Sunday. The pre-sale price of similar items was only 49.99 dollars, but Kim Kardashian released the details of the dress to Fashion Nova in advance.

In this regard, Kim Kardashian continuously issued a number of Instagram and Twitter to deny and express their dissatisfaction. The fashion of fashion is the disrespect for designers. "These fashion companies plagiarize designers' creativity at will, this behavior is devastating."

She also said that the production of Fashion Nova before the production of the product was put into the sale of the official website, in fact, to increase the users of the platform, because consumers need to open accounts and login before they can make reservations, disguised in the use of her reputation for marketing, which will make her designers and fans who have misunderstood her. "It took me nearly ten years to build up the relationship of mutual trust and respect with these designers. I treasure it very much, so please do not believe in the comments on the Internet, I have never disclosed to anyone the shape of me, nor have I ever worked with these companies."

Although Kim Kardashian did not specifically named Fashion Nova, the latter made a statement on Instagram, calling Fashion Nova an ultra fast fashion brand that can complete design and set reasonable prices for sale in a few hours, while respecting the fashion industry and admits that there is no direct cooperation with Kim Kardashian, but because of consumer preferences, they will be inspired by Kim Kardashian style for product design and marketing.

Unlike traditional fast fashion brands, Fashion Nova is good at marketing the power of social media. The brand currently has 14 million 820 thousand fans on Instgram, and hip hop Cardi B is the spokesperson of the brand.

In the 2018 Google fashion brand search rankings, Fashion Nova surpassed Louis Vuitton, Gucci and other luxury brands in the top spot.

Interestingly, the Instagram account diet_prada, which specializes in counterfeiting and capturing the plagiarism between designers, has released some screenshots of the model Yodit Yemane for Fashion Nova after the incident. It said Mugler and Fashion Nova had reached cooperation on the 4 day before Kim Kardashian attended the event on Sunday.

The filename of the relevant picture in the evidence is displayed directly as "Kim Dress", and the product name is then changed to "Winning Beauty Cut Out Gown".

Diet_prada also believes that the practice of Kim Kardashian is somewhat less than three hundred and twenty, and there is suspicion of shirking responsibility.

In February 8th, Kim Kardashian released a Kanye West tailored gold Yeezy dress last summer on Instagram. It also matched the word "fast fashion brand. Can you wait until I wear it in real life to have a similar product?"

But in just three hours, the same product appeared on the official website of the British fast fashion brand Missguided.

Kanye West has written a cheque worth $1 million in order to let Kim Kardashian give up its cooperation with fashion brands.

Whether there is a legal dispute over whether Kim Kardashian will reveal her designer clothes to fast fashion in advance, Julie Zerbo, founder of The Fashion Law, said that this is legal in theory, but if Kim Kardashian does have an agreement with Fashion Nova or Nova, then it needs to be identified in the relevant stickers.

But diet_prada also said that Kim Kardashian may be the Mugler dress dress obtained from a fashion dealer, but she did not know the other commercial sexual behavior of the brand. She probably underestimated the way the designer Thierry Mugler worked.

It is reported that Kim Kardashian has commissioned a lawyer to prosecute Missguided in the federal court of California in the United States on Wednesday, unauthorized copying and selling her clothes, causing infringement and unfair competition on her personal name and image.

Kim Kardashian emphasized that Missguided not only imitated her clothes, but also deliberately used her name and pictures to publicize, so as to attract consumers' attention, and even directly read the words "Shop Kim K" in Instagram stickers to misunderstand consumers.

According to the Kim Kardashian currently tens of thousands of dollars and millions of dollars in endorsement fees for a sticker, she will ask Missguided for a compensation of not less than 10 million dollars, and permanently prohibit the fast fashion using her name and photos.

Some analysts believe that the main opinion leader KOL and fast fashion brand cooperation itself is understandable. What puzzles Kim Kardashian is that the fast fashion brand has been collapsing in recent years, and she is stepping into the upper reaches of the fashion circle. Therefore, clearing up the relationship with fast fashion has become a top priority for Kim Kardashian.

From reality TV stars to personal perfume series, make-up series, and the creation of children's clothing brands with Kanye West, Kim Kardashian has long been a member of the fashion circle, not only a guest of the Met Gala in the circle, but last year, she and Kanye West appeared in the front row of Virgil Abloh in the first show of the men's wear of the Louis, and the designer and the designer who had just passed away were closely related.

According to fashion business express, sales of Kim Kardashian new perfume series reached $10 million on the first day of sale, and its first beauty product series, co operating with Kylie Cosmetics, was sold out in a few minutes and earned $13 million 500 thousand.

In March last year, Kim Kardashian accused Instagram Saint of being the winner of the first CFDA influence award in June when she accused the show of Kanye Laurent from plagiarizing Kanye West stage creativity.

Tommy Hilfiger said that the fashion industry should admit that influential figures like Kim Kardashian are changing fashion circles.

What it means is that Kim Kardashian's children's clothing brand Kids Supply series products are accused of plagiarizing Vetements and Wakubo Rei brand Comme des Garcons x Kosho&Co. design.

In this regard, the brand spokesman said that the purpose of the related styles is to honor the design of Vetements and Wakubo Rei.

In addition to Kim Kardashian, the whole Kardashian family has a strong sense of existence in the fashion industry.

After the Kylie Jenner birthday party, the family members' clothing on that day quickly appeared on the official website of some fast fashion brands.

In addition, Kylie Jenner and Kris Jenner also have a cooperative relationship with Fashion Nova. Kylie Jenner and Kendall Jenner also launched the Kendall+Kylie fashion line, while the Jenner has its own jeans brand.

In July 2018, Kylie Jenner, who was only 21 years old, came on the list of Forbes's "self-made" female rich list with a personal beauty brand Kylie Cosmetics, ranking twenty-seventh on the list of about 900 million dollars and becoming the latest cover of Forbes magazine.

After successfully occupying the location of KOL in the social media such as Instagram, Youtube, Facebook, Twitter and Snapchat, Kim Kardashian is eyeing the potential market in China. It has opened an official account in the domestic community electricity supplier Xiao Hong book and micro-blog. At present, the total number of fans is about 340 thousand. She also plans to open a KKW Beauty flash store to attract more young Chinese consumers.

Kim Kardashian said in an interview earlier that China and the United States have many good cosmetics, hoping to deepen mutual understanding and reveal that she plans to shoot some reality shows in rural China.

However, with the improvement of the Kardashian family's influence, the controversy over public opinion on social media is becoming increasingly difficult to control. As the first member of the family, the Kim Kardashian standing high needs to be vigilant at all times.

Some analysts say that the surface logic of social media is traffic, and traffic is always heading for the most eye-catching hot spot.

Kim Kardashian knows well that synergy is the reason for the competitiveness of its family in the fashion entertainment industry. With the awakening of the new generation of fans and consumers' environmental awareness, it is a good time to draw a clear line with fast fashion.

Author: Zhou Huining