2019 The Latest Trend Of Popular Trend Prediction Keywords: Retro, Logo, Street Breeze

The latest trend report of Jane Hali&Associates LLC, an American retail investment research firm, points out that the macroeconomic environment in 2019 will put pressure on retailers and brands, and there will also be great opportunities for development. Retailers and brands need to take active actions to grasp the right trend.

Jane Hali, founder and chief executive officer of Jane Hali&Associates LLC, points out that macroeconomic factors such as potential rate hikes, "easing" housing market and shortening of loan period are not ideal environments for post holiday shopping season.

Jane Hali also pointed out that pure electric retailing will still be one of the threats of traditional retailers. The emergence of more guerrilla stores and new stores will make market competition more and more intense.

An imminent problem is: even if the Sino US trade war is now in a "cease-fire" period, how will it evolve in the future?

Jane Hali has interpreted the trend of fashion in detail in terms of clothing, shoes, tide cards, resale and rental markets, and forecasted retailers and brands with excellent performance in this field.

Details are as follows:

Clothing category: in 2019, jeans with large denim, loose and wide legged jeans, sharpened edges and jeans were just red.

In addition, with the continued heat of retro wind, market demand for bleached and tie dye washed products will be more vigorous.

Driven by this trend, the development of American Eagle Outfitters and Abercrombie & Fitch, the American leisure fashion giant Gap group (its brand Gap and Old Navy) is likely to be more "smooth sailing".

Footwear category: the retro wind has also extended to footwear.

The retro wind will continue to maintain an important fashion position, and strong winds are expected to continue.

But in the future, the fever of the old man's shoes or a slight decline, low heels and thick shoes will come back. "

According to this trend, Nike, Adidas, Vans and Foot Locker and other brands and retailers have excellent market performance.

Tide card category: Street breeze is still the "popular fried chicken" in the future -- blending with luxury goods and becoming one of the mainstream fashions.

"Despite the fact that street wear is famous for its casual style created by pullovers and T-shirts, we do hope that in 2019, the trend product design will incorporate more tailoring designs."

If we combine the tide card with the retro wind, logo wind is also one of the trends in the future.

This trend covers many areas, including Canadian famous Yoga sportswear retailers such as Lululemon, UrbanOutfitters, American designer Ralph Lauren and PVH.

In addition, neutral winds and sustainable development are also a trend that can not be underestimated.

From the resale and leasing market, the Y generation and the Z generation's pursuit of environmentalism and moral fashion, as well as "the pressure of luxury consumption and Instagram society", have shown that environmental protection, morality and other factors are the key to enter the shared economy.

Second hand clothing consignment site thredUP, social fashion business platform Poshmark, Losangeles environmental protection fashion brand Reformation, second-hand luxury bags, consignment site Rebag and so on will have greater prospects for development in the future.

This trend is consistent with the findings of ThredUp's 2018 study.

ThredUp's report shows that consumers with 71% plan to increase purchases of second-hand goods in the future, and the total sales volume of second-hand garment will exceed 41 billion US dollars in 2022.

About Jane Hali&Associates

In 2015, Jane Hali founded Jane Hali&Associates, launching the patent analysis method of PIE and O O, which is an analysis of retailers and brands.

Jane Hali had more than 30 years of experience in retail, wholesale and investment consulting before establishing the same name company. She served as CMO and chief merchandise officer, and was responsible for purchasing and merchandise planning during her Rodier ParisUSA.

She was also one of the top executives of Planet Retail Investment Research.

Jane Hali's research and comments have appeared many times in the reports of famous media such as Women s Wear Daily, Wall Street journal, Forbes and USAToday, and have also appeared in mainstream TV media such as CNBC, Bloomberg and NPR.