The Reason Why Sports And Leisure Trends Will Not Cool Down Are Analyzed.

NPD, a US consultancy, released a costume.

The latest trend report collects data of different sizes and types of retailers such as Amazon, Amazon, and traditional high-end department store Nordstrom, and surveys 6166 American consumers over the age of 18.

According to the findings of the report, sportswear and leisure wear accounted for 24% of the total sales of clothing in the United States in the past year, and predicted that the market share of American sportswear will continue to grow by 2019.

The study further emphasized that in the 12 months ended June 2018, the total sales of T-shirts in the United States increased by two digits, while the sales of sports pants increased by 5%.

By 2019, sales of sportswear and sports pants will continue to grow as the sportswear and sportswear items are strong.

"People often ask me if sports and leisure trends are going to cool down," says Michael Cohen Cohen, NPD Group's retail industry's chief industry consultant.

Because when you find clothing that combines comfort, functionality and fashion sense, it's hard for you to wear traditional formal clothes again.

The influence of sports and leisure style on fashion is still

The main driving force for growth.

Sales of other clothing categories (including suit shirts, trousers and custom clothes) have declined, indicating that leisure sportswear meets the needs of consumers.

There is no doubt that in the foreseeable future, sports and leisure will continue. "

Analysis of the reasons behind the popularity of sports and leisure

As society has changed the definition of leisure and formal clothing, many companies have begun to allow employees to work in offices.

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In busy schedules, consumers are looking for leisure that can easily pition from fitness to social networking.

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With the improvement of people's health consciousness, yoga sportswear, sports pants, Hoodie and other sportswear have broken through the scene and become the main component of people's daily fashion.

The research report also pointed out that

Another driving force for the enduring popularity of a popular service is its wide range of service groups that can attract consumers of all ages and backgrounds.

The study also divided the respondents into six types: the social type, the technology type, the trend type, the Taobao type, the brand loyalty type, and the "lazy type" consumer type. The study found that the social consumers (keen on online shopping, social networking, fashion and image awareness) are the typical representatives of the sportswear consumer groups.