Half A Year Sales Of 2 Billion 800 Million, Former "80" Favorite Giordano To Come Back?

In the first half of this year, the market was HK $2 billion 860 million, an increase of 9.1% over the same period, and the gross profit increased by 8.2% to HK $1 billion 694 million.

At noon yesterday, Hong Kong brand

Released half yearly results.

According to this, there were 2444 stores in June 30th, compared with 73 stores in the previous year, of which 45 were new stores in the mainland.

In its sales revenue of HK $2 billion 860 million, the mainland market also contributed 23.8% HK $680 million in sales, an increase of 12.4% over the same period last year.

Once upon a time,

Baleno and other representatives of Hong Kong brand stores all over the streets of the mainland, and once became an indelible impression of the post-1980s youth's memory.

But in the past, the youngest fashion brands in the past will inevitably encounter aging and gradually become lonely in the market.

Until recently, with the adjustment of market management strategy, Giordano took the lead in recovery.

From the earnings report, 2017

The performance gradually recovered, and this trend continued in 2018: sales in the first quarter increased 13.4% to HK $1 billion 457 million, gross profit increased by 12.5% to HK $847 million, sales in the first half increased 9.1% to HK $2 billion 860 million, gross profit increased 8.2% to HK $1 billion 694 million.

In particular, sales in the mainland of China increased significantly. In the first half of this year, 8.8% of the growth in physical store sales and 6.9% of the wholesale sales volume of franchisees were mainly from the mainland market, of which the wholesale sales increased by 19.6%.

On the contrary, its sales revenue in China's Hong Kong and Macao market increased by only 1.1% to HK $478 million.

In this regard,

It is considered that China's Hongkong and Taiwan China belong to the developed market. Considering the past, the impact of the increase in store rentals on market sales will not expand significantly. The business strategy is to maintain the existing business, while the three or four tier cities in China, Malaysia, Indonesia and so on are the markets that they consider to have larger development space in the future.

In fact, in recent years, the development of Giordano's channels can also be seen. It has shifted its focus in the Chinese mainland market from the first tier cities to the three or four tier cities.

At present, Giordano's four brands Giordano Giordano, Giordano Ladies Giordano lady,

The products of Giordano junior and Blue Star Exchange cover men's wear, women's wear and children's wear.

In the first half of this year, Giordano and Giordano Junior sold HK $2 billion 284 million, an increase of 9.8% over the same period last year.

Among them, the women's clothing business achieved 8.2% of the same store sales growth and 6.9% gross profit growth, while children's clothing achieved 14.7% and 12.4% of the same store sales growth and gross profit growth.

Giordano said it will continue to open shop in the second half of the year, and is expected to increase 100 stores, which is very optimistic about the development of the mainland market.