Urban Beauty Hired Former CEO As Chief Strategy Officer.
Sharen Jester Turney served as the president and chief executive officer of Victoria's Secret from 2006 to 2016, and the city beauty hoped that her participation could help the brand upgrade and expand overseas.
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In July 16th, city beauty (China) Holdings Limited (hereinafter referred to as "urban beauty") announced that Sharen Jester Turney had been appointed as the group's chief strategy officer and effective since July 1, 2018.
The main responsibilities of Turney are to give advice on strategic planning and implementation, enhancing brand image, product planning and introducing designers, overseas acquisitions and retail operations.
Since its listing in 2014, urban beauty has achieved double-digit growth in operating income and gross profit in 2015, and has declined since 2016.
According to the 2017 earnings report, the urban beauty business income was 4 billion 542 million yuan, up 0.67% over the same period last year, and gross profit was 1 billion 965 million yuan, down 1.87% compared with the same period last year.
The industry believes that the appointment of Sharen Jester Turney, or will help urban beauty performance gains.
Sharen Jester Turney
It is reported that Sharen Jester Turney was the chief executive officer of Victoria 's Secret Direct from 2000 to 2006 before joining the urban beauty. She served as the president and chief executive officer of Victoria s Secret between 2006 and 2016, and helped to increase the income of the Victoria' s' from US $4 billion 500 million to US $7 billion.
In this regard, city beauty announced in the announcement that Sharen Jester Turney was in close clothing.
industry
The professional knowledge and experience can greatly enhance the brand operation ability of the group and assist the group's development in China and overseas markets.
The Beijing Commercial Daily reporter interviewed the responsible person of the city beauty. The other side said that the signing of Sharen Jester Turney helped upgrade the brand and expand the overseas market. In the future, the urban beauty wanted to become a world-class underwear brand.
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