GUCCI Artlab Art Laboratory - Gucci Has Developed A New Creative Center For Leather Products And Shoes.

Judging from the development of Gucci in recent years, since the appointment of Michele, consumer demand for Gucci products has almost doubled, which is why this luxury brand has allocated most of its investment to strengthen its supply chain, maintain its product innovation and manufacturing skills, vertically integrate commercial products and shorten delivery time. 　　

Gucci creative center

Recently, in the vicinity of the historical headquarters of Casellina fashion house in Florence, Italy, Italy luxury brand Gucci officially launched a creative center called ArtLab.

The center covers an area of about 37 thousand square meters and employs nearly 900 people. It is mainly responsible for the creative development and sustainability testing of Gucci future products. It aims to help creative director Alessandro Michele develop more Gucci products in the future, thereby helping to maintain the sustained sales growth of the brand.

Judging from the development of Gucci in recent years, since the appointment of Michele, consumer demand for Gucci products has almost doubled, which is why this luxury brand has allocated most of its investment to strengthen its supply chain, maintain its product innovation and manufacturing skills, vertically integrate commercial products and shorten delivery time.

Gucci president and CEO Marco Bizzarri said in a statement: "the unveiling of Gucci ArtLab is definitely the historic moment that Gucci has not seen in the past three years, and it is also one of the most significant achievements of one of the most important industrial investments in China. This is our creativity and handcraft. Leatherwear The proof of technology and the belief of sustainable development is also a link between us and our territory. I am very grateful to all those who helped us achieve this dream - from local and national authorities to Kai Yun group, and all of our colleagues. They have learned new ideas from all over the world and have considerable vision. This further strengthens our leadership, "he added." Gucci will conduct comprehensive internal prototyping and sample preparation for leather products and footwear in Gucci ArtLab, and the laboratory is also set up new. Material Science The R & D labs, testing laboratories, accessories laboratories and other industrial areas of metal hardware and packaging.

Besides, the exterior wall of the creative center is also very interesting. It uses hand-painted forms, including a lot of recent work with young people who collaborated with Gucci, such as Unskilled Worker, Ignasi Monreal, Angelica Hicks and Coco Capitan.

Gucci said the brand goal is to complete the production tasks of the existing nearly 900 employees in the footwear and leather products sector by the end of 2018. At present, Gucci is in leather goods and footwear A large number of (more than 50%) leather and footwear products are provided by the brand in Italy's production facilities. The rest of the production, including part of the production stage, is also being selected through some external supplier networks in Italy.

"Thought is the lifeblood of brand culture. Gucci ArtLab is also a place where we can exchange ideas, learn skills and more skills while developing products. I hope it can show more corporate culture developed within our company, and through product development, it will bring more products and cultural experience to consumers." Bizzarri concluded finally.