The "Tide Card" JEANSWEST Of The Post-90S Youth Is Being Forgotten By People Day After Day.

Life is a process of continuous separation. This time, we are leaving the tide JEANSWEST in 90s.

Meanwhile, as of the end of fiscal year 2017, JEANSWEST has operated 1298 stores in China, compared with 2284 stores in late 2014, JEANSWEST has closed nearly 1000 stores in the past three years, which is equivalent to closing a store a day.

At the same time, the sun saw a sharp reduction of about 20% in 2017, from 4900 to 4000.

JEANSWEST and Metersbonwe are China's "street clothes" brand in 1990s. They belong to the "tide card" of the post-90s youth. However, unlike Metersbonwe's homemade properties, JEANSWEST is actually a pure breed of foreign origin, though most people are strongly convinced that it is a domestic brand because of the strong penetration of Chinese names.

In 1990, Yang Zhao, a Hongkong native who founded the sunrise group, bought JEANSWEST, JEANSWEST, from Australia.

Yang Zhao was one of the first Hongkong entrepreneurs to see the prospects of the mainland and invest in the mainland. He moved JEANSWEST's focus from the overseas market to the mainland. JEANSWEST's first store opened in Shanghai in 1993.

In the ten years since then, JEANSWEST has been expanding strongly in the mainland and occupied the entire mainland leisure apparel.

Half of the country.

However, like all traditional fashion brands that have gone through the peak ten years ago, the new millennium is fast.

After pouring into the mainland market, JEANSWEST's clothes are getting harder and harder.

In April last year, sunrise group sold the Australian business to Yang Xun and Yang Zhao brothers founded by the price of HK $220 million, which is responsible for the sale of JEANSWEST in Australia.

Although Asahi group set up JEANSWEST electricity and trade branch last year to separate the e-commerce business, online sales accounted for 23.68% of the total sales in the mainland in 2017, but the gross profit margin was small, with only a slight profit.

The fierce competition in the mainland garment retail industry and the changes in the electricity supplier environment are

However, this is the fifth year of the continuous decline of JEANSWEST's total business volume. In fact, since 2013, the total business volume of sunrise enterprises has been on a downward trend. The total business volume of JEANSWEST in the 2013-2017 years has decreased by 0.70%, 13.32%, 25.91%, 23.98% and 4.37% respectively.

The brand of Metersbonwe, which is facing the crisis of the same generation, has fully opened up the process of pformation, but the road is too long. So far, no positive feedback has been seen in the market. However, JEANSWEST has not taken the initiative yet to maintain its camp by breaking the wall to make up for the West.

The market's new and old alternation is still going on. After 90, when they rush to invest in freshness, they forget their youth far behind.