ISPO Will Soon Enter Tmall Sports Industry New Retail Added Important Jigsaw Puzzle

According to the world clothing and shoe net, ISPO will announce it in the world in January 28th.

Strategic cooperation.

Tmall will help ISPO players to help exhibitors who are "coveted" in the Chinese market and help them get close contact with Chinese consumers and have a better understanding of the Chinese market.

This is the first time that ISPO has set up its own unit in the way of displaying the brand in the channel of e-commerce. It is the exploration of opening up offline exhibitions to online stores in the new retail era.

The world's largest sports outdoor exhibition, the Olympic year, Tmall sports industry new retail added important jigsaw puzzle

ISPO, the world's largest outdoor sports exhibition, will soon enter Tmall.

In the Olympic year, an integral jigsaw puzzle was added to the overall retail chain of the sports industry built on Tmall platform.

In January 28th, ISPO will announce its strategic cooperation with Tmall worldwide.

Tmall will help ISPO players to help participants who are "coveted" in the Chinese market, helping them get close contact with Chinese consumers and get a deeper understanding of China.

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(left) Di An, senior operator of Alibaba group

(right) Mr. Klaus Dittrich, President and chief executive officer of Munich Expo Group

ISPO, from Munich, Germany, is the largest comprehensive exposition in the world sporting goods and sports fashion industry. Its exhibits cover all the important categories of the sports industry and affect four hundred million consumers.

In 2005, ISPO entered Shanghai for the first time. The June 2017 ISPO ISPO exhibition attracted nearly 500 famous people from all over the world.

Brand exhibitors.

And in February this year, ISPO will open a brand hall in Tmall, display the ISPO Award products of concern, and recommend the world's top goods.

This is the first time that ISPO has set up its own unit in the way of displaying the brand in the channel of e-commerce. It is the exploration of opening up offline exhibitions to online stores in the new retail era.

"Alibaba's Tmall and Tmall international have helped many European companies sell high quality products to Chinese consumers.

ISPO will continue to support the cooperation between exhibitors and Tmall. "

In January 24th, ISPO wrote on its official website.

"China's growing middle class is upgrading its consumption. We see the great potential of international sports brands in the Chinese market.

This is the reason why the sports brands that want to reach the new consumer market will seek to cooperate with ISPO.

ISPO managing director Karl Wehner said.

The ISPO Shanghai exhibition in 2017 has already joined hands with Tmall, not only has the KOL station full station content marketing, but also has 4 days of "watching while buying" live broadcast.

This allowed ISPO to get 85 million points, over 110 thousand comments.

This year, ISPO Beijing is also launching live on Tmall. The most advanced products and technologies from 745 brands will be displayed in the Tmall brand Hall of ISPO.

Tmall data show that with the advent of the Olympic year, the new era of China's national fitness is coming.

In the past three months, ice sports have seen a rapid growth. The growth rate of ice skates and skiing equipment is nearly 200%, and the number of small classes including rock climbing, surfing, equestrian, fencing and fishing has also increased significantly. The rowing machine with a price of up to 10000 yuan has become a hot selling product in Tmall 11.

Wang Fei, director of outdoor sports in Tmall sports, said: "in recent years, outdoor sports from indoor fitness to differentiation have been fully blooming. The evolution of consumer interest in sports goods shows a significant trend of consumption upgrading."

Just a month ago, the official licensed merchandise store of the Beijing Winter Olympic Games, which was authorized by the Beijing Winter Olympic Organizing Committee, was launched on Tmall. This is the first time in the history of the Olympic Games, Olympic merchandise has opened an official store on the third party online platform.

The store, named "Beijing 2022 licensed merchandise official online store", is also a powerful exploration by the Winter Olympic Organizing Committee and Tmall in the new retail innovation. The Global Sports Olympic Games and commercial Olympic Games will be completed.

Tmall will join the Olympic global partnership (TOP) sponsorship program and become the official partner of "cloud services" and "e-commerce platform services". Tmall will continue to exert its efforts in sports outdoors and Olympic industry, leading the upgrading of national consumption.

In the 1 month of the month, Tmall announced the launch of the ice and snow festival at Nanshan Ski Resort in Beijing, including brands like Procter & Gamble, Panasonic, Coca-Cola, and Erie, launching a large number of Winter Olympics and ice and snow limited products online, Tmall, to understand and recognize the economic support of the Olympic Games for the more middle class on the Internet, and promote the digital pformation of the Winter Olympics.

Now, with the announcement of cooperation between the International Olympic Organizing Committee and the Alibaba, the strategic cooperation between ISPO and Tmall will also be a tribute to the upcoming winter Olympic Games in Pingchang.

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