Japan'S Trend Brand Bape Will Enter The Paris Market.

Trend brands in Japan Bape Moving from the edge to the center of the fashion world.

According to the world clothing and shoe net, BAPE opened its first store in Paris, France last week after its entry into China, Seoul, Singapore, Bangkok, London and New York. The store is dominated by French flags, red and white, and special Paris series. Some analysts point out that Bape's entry into Paris is of special significance and extravagance. fashion Paris, where the brand is popular, has gained a place, suggesting that the status of the tide brand is rising day by day.

In fact, with the rise of street culture, Bape has become the most powerful trend in recent two years. brand 。 Bape was founded by the famous Japanese designer Nagao Zhimin NIGO in 1993. It is called A Bathing Ape in Lukewarm Water. The brand inspiration comes from the 1968 movie "the ape man attacks the earth", therefore the brand takes the ape man as the symbolic creation element. In 1998, under the influence of Takuya Kimura's star effect, the brand quickly became popular, and its influence spread throughout Japan, Korea, Hongkong and Taiwan.

Bape belongs to the Nowhere group founded by Nagao Zhimin in its early years. Its group includes A Bathing Ape, Bape, baby Milo, BAPE STA, URSUS BAPE, etc. However, because the brand used hunger marketing strategy to maintain the specificity, the price of products was high and the price of cattle was high, the group's operation was not optimistic. In 2009 and 2010, it lost 267 million yen and 119 million yen respectively.

Bape's star single shark hat sweater

In the same year, Nagao Zhimin sold Nowhere group to I.T group (0999.HK) at a low price of HK $21 million 840 thousand. Some analysts pointed out that the spanaction price was only equivalent to a mansion, indicating that Nagao Zhimin had lost confidence in selling the group.

Joining I.T group has become a turning point of Bape. Not only has the brand improved, but Bape has also become the driving force of I.T group's growth. In 2011, I.T recorded a loss of 7 million 140 thousand yuan in the Japanese market and lost profits in second years.

According to the I.T group's interim results for the six months ended August, net profit surged 54.7% to 59 million 754 thousand yuan over the same period. During the period, sales increased by 0.2% to 3 billion 652 million yuan, gross profit increased 3.4% to 2 billion 283 million yuan and gross margin was 62.5%.

In the first half of the fiscal year, sales in Hong Kong and Macao fell 11.2% to 1 billion 449 million yuan, and the total sales area decreased by 5.8%. Sales in the mainland market increased by 7.3% to 1 billion 636 million yuan, and the mainland market exceeded the Hong Kong and Macao market.

It is noteworthy that the success of the Bape brand full line products in Japan, coupled with the diversification of diverse marketing campaigns, has led to the strong performance of the I.T group in Japan and the United States. Sales in Japan and the United States amounted to HK $421 million, up 28.9% over the same period last year.

Obviously, despite the strong growth momentum of the mainland market, Japan and the US market are the fastest growing I.T group in the first half of this year, far exceeding the I.T base of Hongkong.

Bape's performance has benefited from the correct strategy of I.T group.

After taking over the Bape brand, I.T group maintained Nagao Zhimin's tonal design, but occupied more market share by expanding the secondary line. The most famous brand in the secondary line is Aape. Compared with the Bape with high price, Aape is welcomed by young consumers with the popularity of the main brand and its more popular price.

The picture shows one of Aape's stores.

At home, with the trend exhibition such as YOHOOD and Innersect, Bape and sub line brands also get higher exposure. On the eve of Tmall double eleven this year, according to Tmall's official list of explosions, Aape ranked second in men's clothing, opening a gap in the Chinese online market dominated by traditional leisure men's clothing.

On the eve of the outbreak of the tide business, I.T group, a multi trend brand retailer in Hongkong who has been ploughing the market for many years, is ushering in the golden age of rapid growth.

With the revival of street style and hip-hop culture in the whole world, the fashion industry dominated by high fashion has been subverted. Some analysts believe that sub culture is evolving to the public, and the newly rising young consumers are a group of people who have a critical eye for uniqueness, design sense, texture and cultural connotations. And consumers are also keen on online shopping.

Brands such as Supreme, Vetements, Balenciaga, Off-White, Kanye West and so on, which are influenced by street culture, reshape the industry order in the international fashion industry, bringing unprecedented opportunities for the development of the trend business. I.T group also showed greater ambition to continue to introduce global trend brands to expand the international market, especially in the Chinese market. Off-White recently opened two stores in Hongkong and Shanghai. At present, only 2 of the 10 brands in the world are distributed outside Asia, while Off-White's Chinese regional partners are also I.T.

At present, the I.T group is divided into I.T and I.T, the former includes Comme des Garcons, Alexander McQueen, Balenciaga, 3.1 Phillip Lim and other international fashion brands, and the latter includes the cheap, tide, etc. The group has formed a large brand matrix from the international brand to the Asian parity tide brand. The accumulated brand resources and offline network have become the capital that I.T has always contended with.

On the other hand, I.T also launched a "Duel" with fast fashion and electric providers by increasing online investment. In September 22nd, I.T group launched its first store in mainland China fifteen years ago, the Shanghai Xintiandi flagship store reinstalled its new e-commerce platform ITeSHOP, trying to break the barriers on the line. It is reported that the ITeSHOP Hongkong edition and the international edition are also in preparation for the same period, which will be launched in late 2017 and 2018 respectively.

This year, I.T group's stock price has risen 18% to HK $3.37 per share, and its market value is about HK $4 billion.

More wonderful reports, please pay attention to the world clothing shoes and hats net.