CHIC2017 (Autumn) The Fashionable Soul Of Fur Feather

This year, apart from the excellent quality of the past luxurious fur and warm down, the carpenter's heart and feather exhibition area has witnessed the metamorphosis of the quality of the clothing brand, and it has also set off a new competition of color competition, which takes design as the soul, green as the keynote and innovation as the core.

Leading the new style of ingenuity

CHIC2017 (Autumn), many exhibitors.

Once again, the exhibition group carried 25 enterprises to reappear and talked about the mental journey of ingenuity and style, and built a gorgeous feast integrating commerce, brand promotion and processing cooperation.

Xinji

It has a long history and is a typical pillar industry in the local area. It is known as the "Xinji fur coat".

In recent years, Xinji leather industry takes the adjustment of Beijing Tianjin Hebei Industrial Layout and the reconstruction of industrial chain as an opportunity to take the structural reform of supply side as the main line, and firmly adopt the new path of pformation and upgrading, green development and cross upgrading, and achieved good results.

"The product is hard, the price is real and the ground gas is up," which is the evaluation of Xinji leather by many domestic and foreign merchants.

Zhao Peng, director of Xinji garment industrial zone, said that with the continuous pformation and upgrading of leather industry in Xinji in recent years, the image of Xinji leather in the industry is getting better and better, which has also won considerable orders for enterprises.

In 2016, the city produced 68 million 100 thousand pieces of leather, 4 million 250 thousand leather products, 125 million leather products and 6 million pairs of leather shoes, and realized 52 billion yuan in sales revenue, 450 million yuan in taxes and 328 million dollars in export earnings.

"In recent years, Xinji has been able to adapt itself to the trend of fashion and continue to carry out product innovation, so as to add vitality and motivation to the market.

For example, Xinji's fur and wool, overcoat, wool coat and sheared sheep have become the dominant products in the market. They are very popular in the market.

Qin Shike, general manager of Hebei CHINT Industrial Group Co., Ltd., said: as a special clothing factory, Xinji has always been very demanding on technology. I firmly believe that only by constantly improving the quality of products can we have a wider space for survival.

From the perspective of manufacturing technology, Qin Shi Ke also has different development ideas: under the premise of having the best raw materials and best technology, leather fur enterprises should have strong design ability. Only by firmly controlling market trends and trends can we design and produce products that are popular with the market.

Qin Shike also told reporters that although the international market situation in recent years is not good, but the development of the company has not been affected. Now, orders are already filled, and this is the strength of the company, on the other hand, it benefits from the advantages of the cluster.

Today, Xinji leather fur enterprises have begun to compete for sweetness and have started healthy competition. "CHIC2018 (spring), the Xinji Pavilion will have about 60 exhibitors. In addition, the fashion week will be held in July 8th next year."

He also said: "in order to support the leather and fur industry, every year the government will allocate funds to organize business groups to participate in the exhibition. CHIC is the largest and most professional exhibition in China. We have participated in the exhibition for many times. I believe that through the exhibition platform, there will be more enterprises, professional spectators and brand dealers to see the appearance and strength of Xinji."

Next, the leather industry in Xinji will focus on four key points: ecological, fashion, branding and intensification, and strive to go to a new level, thus driving Xinji to cross the world from "China skin capital" to "international leather capital".

Zhao Peng said.

Vow to design with soul

Hangzhou can bang import and Export Co., Ltd. booth, the flow of people, because too many people consulted, the scene of the four or five staff are a bit busy.

Speaking of uninvited guests, Huang bang, Huang bang, said, "two days of exhibitions, there are too many intentional brands to come to consult, including many domestic women's clothing brands. Most of them have chosen clothes and will be further docking after the exhibition."

The large flow of people also proves that the products of Chan Bang are valued by the market.

As a company specializing in the design, production and sales of fur clothing and fur clothing, its confidence comes from its strong development strength, excellent fashion design concepts and efficient work teams (all practitioners have 20 years' experience in the industry). This also makes it one of the most dynamic and influential companies in the industry, and has won the popularity of many famous international fashion brands and has been working with many famous international famous brands.

Mr. Huangfu said that the industry was not optimistic in the past few years, but it maintained its growth trend every year.

Specifically, the success of Chan Bang lies in three points. First of all, Chan can produce 500 new models every year, with individuality and uniqueness.

Next, Chan Bang insists on becoming a real fashion leather fur garment instead of a leather factory.

In the end, don't pursue cheap prices, but it pays attention to cost performance, customer service, original development and fashion signals.

Customer demand is always the first information. Mr. Huangfu said that when customers come to visit, he can always arrange a designer around to catch customers' needs for style and design.

Chan Bang also attaches great importance to market reaction, and will make further analysis and summary through field research and observation.

For this reason, Mr. Huangfu often went to the four international fashion week, as well as fashion signals South Korea and so on to find design inspiration.

He said that brands must be keen: for example, in this exhibition, information is very large, covering all kinds of products, markets, marketing, supply chains and other information in the apparel industry chain, and even the number of clothes that are displayed in every garment is the signal to respond to the explosion.

"I always have a strong plot for" Pi ", and I will always pursue the perfection of products in the depth of consumers' hearts, the electricity supplier or the boutique, and finally the Brand Company. Then, how to stand out in the homogenization competition is to differentiate and label, which is the core competitiveness.

He went on to show two clothes, one of which was 9 hand - polished imitation leather trousers, the other was a carefully carved hollow mink coat, and emphasized that it was not a popular and popular style in the market.

And said that the emphasis on differentiated products and differentiated management in two aspects, is a magic weapon to win the market.

Return to the essence of "wear"

CHIC2017 (Autumn), Shanghai Zoe Fashion Co., Ltd. on Monday booth is very eye-catching, very special, the overall use of hemp rope, logs, wood color and other elements, to give people a fresh and natural feeling.

"Just like the style of the scene, our products return to the essence this year, not fancy, more concise and more practical.

For 25 to 35 years old, facing the pursuit of grade, and can afford this market segment.

This year's down jacket is mainly made of beige, Golden Camel, navy blue and black four low-key classic colors.

But there are innovations in style, such as a A style down garment like a shirt, and side panels are very special.

Mr. Sakai Ki told reporters on Monday.

Although these markets have eliminated many products in recent years, they are mostly products with low competitiveness.

So on Monday, Zoe closely followed the national policy and insisted on using raw materials that meet the national standards and meet the market demands.

"Starting from the beginning of this year, the price of raw materials has doubled from less than 200 yuan per kilogram to 400 yuan.

Of course, this is inseparable from the industrial upgrading and green environment under the state's advocacy, the discontinuation of printing and dyeing factories and the pformation and upgrading of fuel additives.

In the long run, this is a good thing for the industry. We are also following the national policy, no matter from the raw materials, or the color, the style, has launched the more environmental protection down clothing product.

Mr. Ji said, it is understood that 90% of consumers are more concerned about the green and social responsibility of consumer goods, which is also the way our products work hard.

He also promised that although the price of raw materials increased a lot this year, it would be able to offset the rise of raw materials because of its quick reaction, which would offset the rise of raw materials. Therefore, the products did not change much to consumers at last.

On Monday, Mr. Zoe, the head of Mr. Zoe, said that after more than 10 years of development, Zoe has its own unique advantages in the design, production, OEM and wholesale sales of women's down garments on Monday, and has successfully provided fashion and feather clothing design and production services to dozens of well-known offline brands in China, and has achieved a good turn in the annual output value.

As we all know, in the first half of 2017, the domestic sales and exports of Chinese clothing improved, including leather industry. This shows that the adjustment, pformation and upgrading of industries are effective.

We also look forward to the arrival of the big fashion and great future of China's leather industry.