Gucci Will Build Its Own Vertically Integrated Supply Chain.

According to the world clothing and footwear network, according to the October 30th news, according to the third quarter earnings report released by Kering (Open Cloud group), in the three months ended September 30th, the group's total sales rose 23.2% to 3 billion 920 million euros, while sales in the first nine months rose 27.2% to 11 billion 221 million euros, higher than analysts' expectations.

It is worth noting that in the third quarter, Kai Yun group

The sector's core brand Gucci grew at a record high and sales surged 49.4% to 1 billion 550 million euros.

During the period, all product categories of Gucci recorded two digit growth. Among them, the growth of clothing and footwear was strong, and the development of leather goods was equally rapid. The sales volume of Direct stores increased by 50.9% to 1 billion 280 million euros, accounting for 82.7% of total sales and 43.9% of wholesale sales.

At the same time, foreign media reported that in order to maintain the

Gucci's parent company Kring plans to change its production process and manufacturing network.

Kering's chief financial officer, Jean-Marc Duplaix, revealed that the group's priority now is to readjust the Gucci's production cycle so as to respond to customers' needs faster while expanding its scale.

"The company plans to open a design and production plant in early 2018 - Gucci Art Lab."

He said.

Duprix pointed out: "we are

We are confident that we will continue to grow.

To this end, we have invested heavily in the supply chain, focusing on preserving manufacturing technology, promoting innovation, and strengthening vertical integration to shorten delivery time.

It is understood that Gucci Art Lab is located in Italy, covers an area of about 35 thousand square feet, will specialize in leather goods and shoes.

The factory will employ full-time employees to focus on feedback consumption trends and purchase sustainable materials (Note: Gucci has announced that it will no longer use animal fur), while maintaining Gucci's supply chain closer to the base camp to speed up the release of capsule series.

According to the Gucci official introduction, strengthening the control of product development and delivery time, besides providing new products to customers faster, will also help to promote the growth of brand direct sales channels.

At present, Gucci is upgrading the entity store network to match the brand store's "New Store Concept" innovation plan.

The program aims to pform physical stores into experimental, digital driven stores and provide professional cross channel customer service.

Gucci brand now has 550 stores, 25% of which have been refurbished, and more than 30 stores will also be renovated by the end of this year.

Of course, Gucci's strategy of paying attention to store pformation has also been rewarded, which can be seen in its third quarter earnings report.

In the same quarter, Gucci's same store sales increased 51% year-on-year, and direct store sales accounted for 83% of total sales.

More interesting reports, please pay attention to the world clothing shoes and hats net.