Structural Change Has Quietly Pformed China'S Economy.

The Chinese economy has changed its theme every fifteen years to make a pition.

In 1992~2005, the main theme of China's economy was exports; in 2006~2016, the main theme of China's economy was real estate.

Today, we are at the door of a new era. In addition to cyclical economic changes and policy changes, more structural changes have come quietly. Its evolution will re shape China's economy, reshuffle the growth point, reshuffle job opportunities, and reshuffle the distribution of profits.

Next fifteen years

The theme is consumption, which I am afraid we need not elaborate.

But the main forces of China's consumer groups are quietly changing, and consumption habits are quietly changing.

When young people in the 80s of last century got a lot of income, they wanted to buy TV and fridge. At the beginning of this century, young people got a lot of income. They wanted to buy cars, even Santana.

Now the young people get an income, what do they want most? Of course, they are mobile phones, but the parents in the city have bought them for them. Many people buy the first cartoon characters. The cartoon character Zhao Yun is actually a woman. From the clothing to the weapon free matching, the purple skin has been sold to more than 200 pieces. Of course, Zhao Yun's martial arts have increased greatly because of the purple skin.

In any case, Zhao Yun and Jing Ke could not be accepted as women. History should not be any changing clothes or make-up dolls, but behind this reflects a new generation advocating freedom and self selection.

Today, one out of every six people in China is 90.

Next, with the accession to the consumption force after 00, the younger generation will become the main force of China's consumption, which is an inevitable historical trend.

Maybe their parents think they are young, maybe their financial resources are also embarrassed today, but they represent a new trend, representing the new hope and new characteristics of China's economy.

To understand the future trend of consumption, we must recognize the following 90

。

According to the OMD industry report, 38% of 90 had no savings, 36% over consumption, only 26% had appropriate savings, and most people claimed to be "living in the present".

28% of Chinese residents.

It is expected to slip to about 5%~6% within fifteen years. This change may have a significant impact on the medium-term development path and mode of China's economy.

Of the urban population aged 20~29, 52% often go to the gym. Only 4% of the 40~49 years old population are 8% or 50 years old.

China's animation consumption growth is extremely fast, 15~30 years old population is the absolute main force of purchasing power.

The 90 consumption is obviously different from the previous generation. They focus more on experience, individuality, more willfulness and less concern for the value of the previous generation.

The attitude of this generation to employment is also very special. More people pursue their favorite ideas and try to realize their self value. Wages and status are important to them, but their importance is lower than that of previous generations.

This generation is more confident (except for housing), willing to try new things, dare to create new experiences, embody themselves and realize themselves in consumption.

This is only a list of the 90 characteristics of consumption and behavior. The space is limited.

But there is no doubt that the new generation of consumers has emerged in China. Their consumption patterns and savings patterns will determine China's growth path and business opportunities in the next ten years, and will have a profound impact on the global consumption trend.

Young people, like the sun at eight or nine in the morning, represent the future and hope of China.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.