Chinese Underwear And Ingenuity Are The Soul And Quality.

2017 China underwear culture week exhibition hall has become one of the most noteworthy theme pavilions of this exhibition.

From this year's theme: China underwear culture week once again released the future industry signals!

-- future

The war may not be for expansion, but probably for survival.

All along, with the strategic principle of "China, the world" and "using China's culture to influence the world underwear", we have continued to incubate China's world underwear brand with the platform of culture week, so that China's underwear can go to the world and realize "culture makes underwear more wonderful".

Premier Li Keqiang mentioned the craftsman spirit in 2017's national government's work report. He called for "thick craftsmen culture", "professional ethics", advocating excellence, continuous promotion of public entrepreneurship and innovation, leading to the pformation and upgrading of the real economy, upgrading the quality level, cultivating a number of "Chinese craftsmen", upgrading "made in China" to "made in China", creating more world-renowned Chinese brands, and pushing China's economic development into the quality era.

In 2017, cultural week, combined with the current situation of domestic situation, enterprise development, industry market, product production, stands in the industry mission, responsibility, cultural foresight and ideological level, so that the industry should pay attention to the quality of products, service quality, carry forward the spirit of "ingenuity".

Founder of China underwear culture week

Zhang Fengwei, Secretary General of the underwear industry association, said: "future underwear, from China made to Chinese made, we must stand at the height of underwear in the world, take quality as the responsibility and ingenuity as the soul, and truly create the world's high standard underwear. This requires more people to form an industry consensus. Therefore, through cultural week, we will find and discover the ingenuity of Chinese underwear, find and discover creative enterprises and brands, and find and discover the spirit and soul of Chinese underwear. We must pay tribute to all the designers of Chinese underwear."

Therefore, the theme of this cultural week is "quality and ingenuity". We are looking for Chinese underwear designers, to achieve intensive cultivation, refinement, standardization, specialization and standardization of underwear industry, to promote the pformation of underwear manufacturing to underwear manufacturing, and to bring endless passion for underwear brand innovation, so as to keep the underwear brand firmly under the "scrubbing" of economic reform.

This cultural week from the theme positioning, concept creation, image building, impression dissemination, once again invited the founder of culture week, Orlando, founder of international planning agency, Mr. Lan Yuping, as the artistic director of this cultural week. He said: the theme and setting of the cultural week of each year is aimed at guiding the future through the long-term insight into the nature of the industry and grasping the development rules and rhythm, through platform voice, so the annual theme innovation is not the industry summary, but the attitude and behavior of our underwear industry and underwear people in the face of the future.

The war of underwear in the future is not necessarily for expansion, but probably for survival. Only the ability to refine in crisis is the real ability to become king, only ingenuity.

The theme of this year is that under the new normal, we should cultivate the business and incubating products and brand spirit with the aim of creating a hundred year old enterprise mentality with a sustained return of ten years, twenty years or even longer.

"Quality and ingenuity" is not only a high requirement for underwear itself, but also a spiritual guidance for human beings.

Through the Chinese culture elements and underwear's "quality" and "ingenuity" elements, one spot, one cut, one cut...

Organically combined and displayed, consulted, communicated and inspired to conduct two-way interaction of ideas and behaviors through the on-the-spot display. It is intended to "find and discover Chinese underwear designers", so that the industry can regain the spirit of ingenuity, and provide directions for future platforms, enterprises' sustainable development and human mental accomplishment, so as to provide a new engine for the pformation and development of underwear industry.

The specific way of the scene is to combine the theme of "culture and creativity" with the theme of culture week, and to interact through the six questions of "ingenuity".

One question: what is quality?

Two question: what is "ingenuity"?

The three question is: are you manufacturing or quality building?

The four question is: "ingenuity, slow", intensive farming, deep doing and thorough penetration. Can you slow down?

Five question: [ingenuity] quick study and innovation, can you get up quickly?

Six question: [survival] this theme reflects what kind of survival law the enterprise has.

Through the exhibition of "quality and creativity" in this cultural week, let the industry see through the development trend, get spiritual guidance, find the direction of development, and fully feel the value proposition of "culture and creativity" in the cultural week, and also release the future industry signals again: the war of underwear industry in the future is not necessarily for expansion, but probably for survival.

If you want to be a king, you only have originality!