Local Men'S Clothing Brand Seven Wolves Main Industry Into The Deepwater Area To Dare To Bite The Bone.

Fujian seven wolves industrial Limited by Share Ltd (hereinafter referred to as "seven wolves") announced today (April 5th) evening announcement, the company will hold an annual report briefing in the afternoon of April 13th.

Mr. Zhou Shaoxiong, the chairman of the company, Ms. Chen Ping, the Secretary of the board of directors, Mr. Li Lingbo, the chief financial officer, Mr. Liu Zhiyun, the independent director, and Mr. Wang Ke, the sponsor representative, will attend the briefing and answer questions from investors.

Reporters noted that in the 2016 years ago, seven wolves announced that in the year of 2007, the total revenue of the seven wolves was 2 billion 639 million yuan, an increase of 5.99% compared with the same period last year, achieving a profit of 299 million yuan, an increase of 40.43% compared with the same period last year, achieving a total profit of 356 million yuan, an increase of 38.34% compared with the same period last year, and a net profit of 266 million yuan attributable to shareholders of listed companies, a decrease of 2.57% compared with the same period last year.

In recent years, in recent years, with the changes in the macro-economic environment, consumption habits and business models, men's wear, especially the men's clothes in Fujian, are facing adjustment.

Facing the adverse environment, the company actively changes and seeks new breakthroughs, but during the reporting period, the relevant efforts have not yet shown positive results.

However, according to public information, seven wolves continue to put forward new ways to cope with the changing trend of consumption, that is, smart terminal multi-layer optimization of consumption experience.

Striving to make breakthroughs and changes in the main industry, especially in the "concept experience life Museum" launched by the seven wolves, consumer shopping experience upgrading is most incisive. Customers can not only pick clothes and accessories at all, but also make advanced customization of clothing. Besides, books, light catering, art and exhibition activities can be fully met.

As a smart terminal introduced by seven wolves, Xiao Bao robot can not only sing and dance an active atmosphere, but also engage in dialogues and interactions with customers such as Sichuan dialect and northeast dialect, adding shopping pleasure to customers, and becoming a new playmate for parents who accompany parents to enter stores.

The introduction of the virtual fitting room sunglasses, as long as you stand on the screen of the mirror, you can see the wearing effect of the selected clothes. The magic mirror can also provide interactive games, latest fashion videos and magazines to customers.

The new game of seven wolves can be seen in its efforts to optimize customer consumption experience at various levels.

According to Zhou Shaoxiong, chairman of the seven wolves, the seven wolves launched an innovative exploration of new retail outlets in the offline retail space, and launched a shopping platform on the official mall. The platform was built to enable consumers to buy the same products from all offline stores without having to go out.

In this regard, reporters also learned that in recent years, seven wolves continue to carry out channel integration and re classification, according to product positioning, a reasonable layout of different business circles.

The core business circle is located in the establishment of brand image shop to ensure the quality image of the brand; other business circles can set up a factory to purchase EFC shop quickly, similar to the sale of the basic price of the high performance price ratio by the outlets, so as to raise the profit level of the terminal.

At the same time, the company continues to create partner platform to promote direct membership management programs, and use magic mirror and robot Xiao Bao to increase the interactive drainage of stores to enhance the store's intelligence and user experience.

Layout "online" and "offline", differentiate "brand shop", "factory store" and "excellent factory store" (sell "EFC excellent factory fast purchase" brand), optimize the distribution system, try out the cooperative business mode, properly share the stock and encourage the direct system at the same time, and actively develop the online mode, develop outdoor products such as outdoor sports and other special products and contribute to new growth points on the basis of stock removal; 2) on the product side, continue to distinguish the positioning of brand money and basic fund on the basis of the original seven wolves products, adopt different pricing strategies, improve the performance price ratio of products, and add a series of "parity" series that have developed the "EFC factory quick purchase", forming a full price product covering the middle end and parity price. According to the financial report, in 2016, the seven wolves actively reformed the men's clothing business, including: 1) channel construction, continuing the integration and re classification of channels.

3) the supply chain side, the company adopts "contract", "joint venture" and other modes to establish an innovative cooperation mode with high-quality suppliers, and move the front-end business of the supply chain to the suppliers. While giving full play to the enthusiasm of the suppliers, saving the company's internal costs and management procedures, it will gradually upgrade the back end supply chain from the merchandising, quality control and other traditional work to the supply chain platform, and set up the fast reverse project group to promote the pformation from wholesale to retail mode.

In the view of the main business of the seven wolves men's clothing industry, it is expected that the electricity supplier channel and needle spinning products will continue to grow rapidly, and the men's clothing sector will push forward the inventory and enhance the operational efficiency through the optimization of products, channels and supply chains. The future is expected to bottom up, and the traditional garment industry will face a bigger test under the impact of the new channels such as consumer demand changes, shopping centers and electricity providers. Some big companies have been pformed and small businesses have been eliminated, which is conducive to the company's share of the main industry and certain industry status. In terms of investment, the company has set up a professional investment team in the field of clothing and related fashion industry, and in cultural and consumer related fields, the company has also made a layout through the establishment of a special fund. Everbright Securities analyst Li Jie

In Li Jie's view, seven wolves

There are no obvious signs of improvement at present. It is expected that the growth of revenue will continue to be driven by the growth of the e-commerce channel and the needle spinning business. The rapid development of the two businesses and the increase in the proportion will drag down the gross profit margin. But at the same time, the low cost of inventory switching will contribute to gross profit margin. The direction of specific gross margin depends on the changes in product mix and inventory conversion. In 2016, the company charges well, and it is expected that the future cost rate will be improved and the quality of operation will be improved.

And seven wolves in the implementation of men's clothing business through the implementation of the reform to promote the situation, coupled with the industry to the end of the inventory + the background of effective reform, the future performance is expected to gradually warmer.

For more information, please pay attention to the world clothing shoe and hat net information report.