Poetic Technology - Shanghai Fashion Week In Autumn And Winter 2017 Is About To Start

March 27, 2017, autumn and winter 2017 in Shanghai Fashion Week The press conference was held at the Langham Hotel in Xintiandi, opening the curtain for the upcoming grand event in the city. Representatives from the supporting units and the main organizer of Shanghai Fashion Week Organizing Committee, representatives of participating brands, partners and media representatives from the fashion week industry gathered at the press conference to witness the grand departure of the new season of Shanghai Fashion Week. At the press conference, Zhu Yong, deputy director and secretary-general of the Fashion Week Organizing Committee, introduced the highlights of this season's activities. Liu Min, deputy director of Shanghai Municipal Commission of Commerce, had high hopes for various sections of the Fashion Week.

Deputy Director of Shanghai Municipal Commission of Commerce: Ms. Liu Min

Mr. Zhu Yong, Deputy Director and Secretary General of Shanghai Fashion Week Organizing Committee, delivers a speech

As the most eye-catching person in China and even Asia fashion The grand event, 2017 Autumn and Winter Shanghai Fashion Week will be held from April 7 to 14 with the theme of "poetic technology", bringing together excellent fashion designs at home and abroad, as well as many creative exhibition activities. Driven by new technology and accompanied by the innovation of the concept of the times, the operation mode of Fashion Week is changing. Shanghai Fashion Week, adhering to the spirit of innovation, has launched MODE Shanghai Fashion Show since 2015, LABELHOOD Pioneer Release Platform and KIDS in 2016 After the launch of WEAR children's wear and the presentation of GreenCode environmental protection theme, the inherent system was broken again in 2017. On the basis of the increasingly clear multi-dimensional release pattern and the continuous and effective expansion of the exhibition scale, the new Shanghai Fashion Weekend for C-end audiences was developed. Under the guidance of the national policy of "three products" construction and "supply side structural adjustment", Shanghai Fashion Week integrates high-quality content with a high level of professionalism, forms an increasingly influential energy polymer, and builds a fashion industry ecosystem with works display and release, business exchange and docking, and promoting fashion consumption as the core, Realize the leap growth from industrial chain upgrading to value chain upgrading.

　　 Multidimensional release - redefining the concept of show

The era of boasting the number of catwalk shows has become a thing of the past, the accumulation of equivalent has formed a stable scale, and the subdivision and characteristic positioning of the release platform should be the key to the development of Shanghai Fashion Week today. Shanghai Fashion Week in autumn and winter 2017 will bring us different ways to open various "shows".

The release of Xintiandi's works, as the core plate, has gathered design brands with current market influence in China. The cooperation between designers and artists, the "black technology" T platform effect of sound and light, and the crossover with leisure game IP will be staged in Taiping Lake Aquatic Show. This season, Shanghai Fashion Week will join hands with e-commerce giant JD to present the latest series of works of many designers. JD has a customer group that pursues high-quality experience, and has the same audience positioning as the design brand. This season's cooperation with JD will help the brand achieve accurate promotion through effective online and offline linkage. It is worth mentioning that in addition to the A and B shows, Xintiandi Taiping Lake has launched a new C show this season to promote brands in different categories such as fashion and accessories in the form of creative exhibitions.

LABELHOOD, as a platform project oriented at avant-garde fashion art, this season will take GEN "E" - SHIP as the concept theme, and form a unique avant-garde fashion cultural landscape in Yanqingli, the fashion center of Bailian Group transformed from Shikumen architecture, to disseminate infinite possibilities in overlapping generations. During this season's LABELHOOD, in addition to the presentation expression of fashion demonstration combining movement and stillness, it will also combine music, art and other elements to conduct multi-dimensional display through fashion exhibitions, serious conversations, LIVE and other forms, so that fashion can be deeply linked with various media.

Since its inception, Shanghai Fashion Week has attracted much attention with its international vision. While supporting local original design, it has spared no effort to create a water testing platform for overseas brands to expand the Chinese market. This season SIFS Shanghai Fashion Week International Brand Launch will be held in the Friendship Hall of Shanghai Exhibition Center with the two most popular international design fashion brands DAMIR DOMA and LESHOMMES present their autumn and winter masterpieces in 2017.

KIDS, as another measure for Shanghai Fashion Week to release segmentation WEAR Children's clothing This season, we will continue to create a new interactive space in the prologue of 800 Show to experience the release of trendy children and children's "creative market", and will hold the 2017 International Children's Model Competition and two special exhibitions of Donghua University in 800 Show.

GreenCode, with its core positioning of "environmental protection", "technology" and "regeneration", will continue to present in front of Lane Crawford Plaza in Shanghai this season with the theme of "salute to the future": move the show to "retired container", bringing featured displays such as "shiny fabric" filled with technology and environmental protection show with haze theme. During this season's GreenCode period, we will continue the donation box project of the previous season, create a new "Great You" charitable public welfare action, and launch a daily time limited "replacement", which will attract more people to participate in environmental protection actions, expand the effectiveness of public welfare communication through the fashion platform, and advocate that the public share social responsibility.

　　 Trade show - creating the largest fashion ordering season in Asia

As a transformation base from "works" to "commodities", MODE Shanghai Fashion Show, which entered its fifth season, will be unveiled in Shanghai Supply and Marketing Building, located in the core area of the South Bund in Huangpu District. The MODE Shanghai Fashion Show, which is characterized by building a showroom and a "cloud platform", will focus more on optimizing the service for channel buyers this season, in order to create an efficient and practical visit experience. This season's MODE exhibition has reached 70%, significantly higher than last season, including men with different styles Women's wear Brands, as well as accessories and lifestyle brands in the new wind of the retail market. This season MODE Shanghai Fashion Show will also cooperate with Textile Library Library), combining the "magic cloth" developed by the library and the designer to create together, perfectly combining art and technology.

In addition, Ontimeshow, which has been successfully held for many seasons and won industry reputation, will continue to be held in the West Bank Art Center Shanghai will upgrade its scale and move to the West First Hall of Shanghai Exhibition Center, and DADASHOW International Emerging Designer Brand Exhibition, which is positioned as an international designer brand product, will join in Sihang Warehouse and be held simultaneously as a cooperative exhibition of MODE Exhibition.

The total area of the trade show during Shanghai Fashion Week this season will exceed 25000 square meters, with more than 1000 clothing brands from China and other countries and regions around the world participating in the exhibition, which has created the prototype of the largest fashion ordering season in Asia.

During the major exhibitions, several industrial dialogues and theme lectures will be held at the same time to gather cutting-edge knowledge. Mode Talks industry gathering will invite industry elites to analyze industry experience and cutting-edge views from the perspectives of fashion industry investment trend, buyer's shop profit model, designer brand profit point, designer influence report, etc. in combination with classic cases; Ontimeshow will focus on Youth Culture as the starting point for multiple conversations; The hall will invite industry leaders to discuss how to complete the upgrading of domestic brands under the new business and communication environment; DADASHOW will invite a number of Italian industry guests to discuss the path of designer brand commercialization from an industrial perspective.

　　 Shanghai Fashion Weekend - "Fashion Serves the People"

In addition to the long-awaited Shanghai Fashion Week in autumn and winter 2017, the first Shanghai Fashion Weekend will be held from April 14 to 16 Weekend) will visit Shanghai Exhibition Center. In order to comply with the trend of upgrading the mass consumption structure, the newly launched Shanghai Fashion Weekend tries to create a B2C platform that combines creative design with immersive experience consumption, attracting fashion lovers to participate in various creative fashion activities.

Follow the trend of intergenerational change of mainstream consumer groups, and create the world's first Immersive Fashion Carnival Carnival), taking the new "experience" of the young generation as the concept, and integrating the diversified label of youth culture, made its debut for the first time. It lasted only three days. From the golden T platform, fashion extension platform, to large-scale installation art, to the original secret jungle trip, the audience who came to the scene could not only experience the red carpet catwalk, You can also buy the latest works of cutting-edge designers at home and abroad at a limited time discount, watch and integrate the 9-hour supermodel interactive performance every day, and have high-tech and other cutting-edge interactive experiences.

During the Shanghai Fashion Weekend, the Fashion Week Organizing Committee will also launch a new series of activities with the theme of "life of trendsetters" in the Shanghai International Fashion Center in combination with the regional advantages, so as to follow the growing trend of sports, and let participants experience the "day of sports trendsetters" by creating an immersive fashion transformation scene; In addition, it will also cooperate with Beijing'an to create a new fashion consumption experience plate featuring "parent-child" in Shanghai Xiexin Starlight Plaza, and create a new business of family experiential consumption by holding rich activities such as parent-child experience shows and parent-child interaction classes.

　　 Technological innovation and service upgrading

With the opening of Shanghai Fashion Week in autumn and winter 2017 coming soon, this season's special "show viewing artifact" - the exclusive APP for the Fashion Week - HIGHPEG will also make a new appearance, providing the audience with one-stop show itinerary management services in a user-friendly operation mode, so that people can efficiently manage the show viewing schedule during the Fashion Week.

Shanghai Fashion Week brings together partners from different fields to create a grand scene of the times with a huge platform attraction.

The stage of Fashion Week will be held for a while, with a voice of summing up the past, exploring the unknown and thinking about the reality. This city is tireless in the practice and pursuit of innovation. We try our best to help outstanding and innovative pioneers get twice the result with half the effort through the power of the platform.

In April, the light of poetic humanity and the melody of science and technology are mutually reflected and staged.

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