Do You Accept The "Lotte" Emotional Card For "Sade"?
"Waiting for understanding because of understanding" - this sensational Chinese title comes from Lotte Group, Korea, which has been pasted in its main hotels, shopping malls and duty free shops since 24. It is obvious that the target is Chinese tourists.
South Korean media on the 26 day of this discussion.
According to the world's clothing shoes and hats network, the Korean government is hopeless, "helpless."
Lotte
Play an emotional card.
"Lotte's courtship to China", according to the world clothing and shoe net, decided to deploy from the end of last month.
Sade
After providing the land, Lotte is boycotted everywhere in China.
It seems that aware of the seriousness of the problem, Lotte has recently launched a positive public relations with China and has shown a clear will to never give up the Chinese market.
From the 24 day of this month, Lotte has displayed a large number of Chinese signs on the entrance and entrance, the general service desk and the big convenience stores of Chinese tourists, which are densely packed by Chinese tourists. The 8 simplified characters are "waiting for" because of understanding. There are still a few words in the following line: "ten inches of time, ten years of heart, happy days always keep you in mind, so we understand you" (pictured).
It means that Lotte understands the anger of the Chinese people and hopes to wait for the improvement of Sino ROK relations.
According to the world clothing and shoe net, Lotte has been "bombarded" in China. 2/3 shops are closed and closed, and the monthly loss is over 100 billion won.
The Chinese people also launched a boycott of Lotte sports. Lotte duty-free sales fell 25% this month compared with the same period last year.
Previously, the Lotte Group, which had been hoping for the Korean government to come forward, had no sense of expectation, and the crisis became more and more intense.
According to the article, Li Zhongxuan, executive director of Lotte Group, said that he had hoped to explain Lotte's "no way" situation through the Chinese media, but it had little effect. Therefore, as the last resort, a large number of signboards were hung up in Korean shops.
At present, China is an important element of Lotte.
market
10% of the group's total sales comes from the Chinese market.
A request for anonymity, Lotte executives said that if the "Saad" situation is not able to calm down, do not rule out Lotte's possible closure of the cause in China, then the loss may be as high as 10 trillion won.
According to the world clothing and shoe net, in order to alleviate the plight in China, Lotte has hired the Chinese as the legal representative of the local branch and expanded its authority. At the same time, it plans to expand publicity to enhance Lotte's image of "China friendly" enterprise.
In addition, to ensure that suppliers are assured of supply, Lotte also convened the board of directors to raise 360 billion won (about 2 billion 250 million yuan) in capital and money, and was very happy with Lotte Mart operation.
According to the world clothing shoes and hat net, Xin Dongbin, President of Lotte Group, said publicly that he loved China and never gave up the Chinese market when he was interviewed by the US media on 23 th local time.
However, he also admitted that he did not resolve the dilemma at the moment. He hoped that the new president, who was born in May 9th, could help to ease tensions between China and South Korea and clear up obstacles for Lotte to resume its business in China.
A Chinese expert on Korean issues told reporters 26 days ago that Lotte has been operating in China for many years and is well versed in the "routine" of Chinese society.
Playing the "emotional card" is nothing but a good person for both sides, which is in line with the South Korean government's deployment of "Saad" and does not lose its economic interests in China.
Whether the purpose of Lotte can be achieved depends on whether the Chinese can answer it.
More interesting reports, please pay attention to the world clothing shoes and hats net.
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