Pathfinder Wang Bo: Four Key Points In Internet Pformation

According to the world clothing and shoe net, recently, the 2016 black horse community conference was held in Beijing.

Wang Bo, vice president of the group, delivered a speech. The Explorer explored the dream workshop and launched the "dream laboratory".

In his speech, Wang Bo said that pformation means breaking the shackles and constantly exploring. According to his own experience, he reveals four key points of traditional enterprises in Internet Transformation: user center, extreme products, data driven and social links.

The following is an excerpt from Wang Bo's speech.

Transformation is to explore the middle and difficult.

In the second half of 2016, almost all Internet practitioners are aware of the arrival of the "second half of the Internet". The competition pattern of the Internet industry will change dramatically.

Traditional industries will become the main players in the market.

In fact, Pathfinder began to realize the problem of pformation in 2014.

However, after two years of exploration, trial and error, experience of confusion, doubts and torment, let us understand that "Internet +" is the Internet plus all traditional industries, but this is not simply a combination of the two, but the use of information and communication technology and the Internet platform, so that the Internet and traditional industries in depth integration.

Mankind is stepping into an era of "Combinatorial Innovation".

When our environment is full of rich and varied materials, and we can make new creation through combination and regrouping, we can see that the era of combinatorial innovation is coming.

In twentieth Century, a single and closed network was the mainstream, but in the 21 + Century Internet + era, enterprises were winning by the global open network.

It also enables us to realize how the traditional enterprises like us should integrate with the Internet so as to promote the upgrading and upgrading of traditional industries.

The user behavior has changed. If the enterprise fails to catch up, there is only one way to go.

"This is an era that destroys you, but it has nothing to do with you; it's a time to cross over to rob you, you never even know who your opponent is.

Only if you keep on learning, can you remain unbeaten, and if you dare not try, you will never accomplish anything! "Ma Yun's speech is very penetrating to explain the reason why traditional enterprises need to evolve.

At the same time, we also expose the problems of traditional enterprises like ours, and we have also made strong efforts elsewhere, such as cross-border cooperation.

Wang Yangming said, "it is easy to explore the middle of a mountain.

Pathfinder has been exploring the way of Internet pformation.

Four key points in Internet pformation

Based on our trial and error for two years, we identified four key points for Pathfinder in the Internet Transformation: user center and perfection.

Data driven, community link.

1. User center

The only entrance for enterprise research strategy is users.

In this global wave of Internet revolution, the way of thinking and behavior of users has changed dramatically: first, the unlimited pparency of information enables users to have a wider choice. The quality of user experience determines the life and death of businesses.

No extreme, no word of mouth, quality is the foundation of enterprise survival.

Secondly, the will of users is greatly respected.

User led and user participation has gradually become an important form of modern business.

2, the ultimate product

The meaning of product manager has been upgraded to the product experience officer of the user experience center in the Internet age. They are a group of new human beings who are very user thinking. Based on community data, they widely use the ecosystem and even social resources. They are assembled, assembled and creatively issued the demand instruction in a completely new perspective, which solves the pain point of users and gives users a completely new experience.

The product manager is the hub of innovation.

Supply chain is not only equipment supply chain, but also supply chain of service.

The supply chain is no longer a closed one, but a combination of creativity and data.

3, data driven

Nowadays, the link between users and enterprises is most important, but in what form? User data.

The collection, management and processing of user data sets can achieve stronger decision-making power, insight, discovery and process optimization capabilities of massive, high growth rates and diversified information assets.

Only in this way can we achieve seamless links with users and consider problems from the perspective of users.

The strategic significance of big data technology is not to grasp the huge data information, but to deal with the data that contains the meaning.

In other words, if the big data is compared to an industry, the key to the profitability of this industry is to improve the "processing capability" of data and achieve "value-added" through data processing.

Form feedback to enterprises, and better respond to market changes and user needs.

4, community links

The mission of Pathfinder is to enable everyone to have a healthy lifestyle and make life beyond excellence.

The fast-paced modern people need to exercise and travel to balance their body and mind. They need to experience all kinds of services that surpass themselves. We strive for the quality of life of the masses, and the work itself has a strong sense of accomplishment and pride.

The meaning of the vision is how the organization realizes its mission. The vision of Pathfinder is to provide the public with the extreme service of outdoor sports and experiential travel, and become a social ecological organization leading healthy lifestyles.

Form a community through cultural links.

Finally, we summarize these theories based on exploration, trial and error, and identify these four key points: user center, extreme product, data driven and community link.

So today, based on these four points, we hope that in addition to our own business (outdoor equipment), we hope to do more in the field of investment.

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