Wenzhou Carefully Released Business Men'S Clothing Big Data Or Will Become China'S Future Men'S Wear Design "GPS"
People often have this question. What are the Chinese business elite men's groups? What kind of dressing do they have? They are overweight and have a lot of love for self cultivation. They like sports, travel and two buckles.
Recently,
Wenzhou
China's first business men's wear big data is released from the Chinese business men's body data, clothing specifications and consumption preferences, etc., to describe the body characteristics and dress culture of Chinese business elite group.
This data is jointly issued by China Textile Industry Federation, China clothing association, Donghua University and Zhejiang Jordan clothing.
Relevant experts said that in the era of Internet big data, the release of this big data will become the future of China.
Men's wear
The design of "GPS".
Next, follow the world clothing shoes and hat net Xiaobian together to find out the details.
It is understood that in the leisure industry, 32.5% of business men like sports, 32.2% like tourism, can be described as equal, third of the parties are entertainment, while shopping and shopping and food only account for 2.6% and 0.8%; on the choice of clothing color, the white Chinese business elite has a preference for bright colors besides black and blue; the dark complexion and bright color are all preferred; while the black business elite prefer the dark color series; the top three of the Chinese business men are the Libra, Scorpio and Sagittarius.
Characteristics of Chinese business men
The researchers included experts involved in the development of Shenzhou spacesuit.
Professor Zhang Wenbin, head of human engineering at Donghua University, is the leader of the big data research. In addition, there are 4 PhD and 18 master's degree research teams.
It is worth mentioning that in the research team, there are also two experts who participated in the development of Shenzhou 11 spacesuit. They have unique insights into the analysis of big data.
The study took months to address 3 million 210 thousand original data and applied a variety of cross analysis methods.
This big data shows that the standard mirror images of Chinese business men are: height average 172.8cm, waist circumference mean 86.6cm, hip circumference mean 97.8cm, chest circumference mean 95.9cm, body weight mean 70kg.
According to the data released by the Information Office of the State Council in 2015, the average height of Chinese adults aged 18 and over is 167.1cm, with a weight of 66.2kg.
Compared to the "business elite body" and the "national figure", the business elite in China is taller than the Chinese men in average height by 5.7cm and 3.8kg.
Most of the rich are overweight and prefer physical cultivation.
In this data, there is also a BMI index of Chinese elite men, also known as the health index, which is widely recognized as a grading method for assessing the degree of obesity in the world.
In the BMI standard, the index is over 24.99, and it is overweight.
Data show that in the "Chinese boss", there are more normal physique and overweight physique, less obesity and lighter physique, and a major factor affecting their body shape is also related to occupation.
For example, the customers of all income levels are more normal, the rich are overweight, the physique is relatively large, and entrepreneurs and self-employed individuals are overweight.
It is worth mentioning that, in government agencies, electronic and electrical engineering and construction work, BMI is overweight.
Big data show that China's super rich BMI is more than 25, that is to say, slightly overweight.
Maybe it's because Chinese business men are overweight. So big data also tell us that their preference for their tops is that they prefer body cultivation and two buttons. The color is also more thin and dark blue and black.
Such self-cultivation is also reflected in lower garments and shoes.
Big data show that Chinese business men hope to meet the requirements of wearing comfort, and trousers will be more fit and more prominent.
For shoes, they prefer leisure and comfort.
What is the use of big data research? It can be used as the "GPS" in the development of garment industry.
Sun Ruizhe, President of China Textile Industry Federation, highly appraised the significance of this big data.
He said that the big data for the apparel industry to achieve
Supply-side reform
It provides a new direction for effective capacity production, inventory elimination, deleveraging and cost reduction.
Professor Zhang Wenbin, Professor of Donghua University and leader of the big data project team, said that the big data should be included in the teaching case, or even the "GPS" of the future garment industry.
Professor Zhang expressed the hope that more enterprises should attach importance to big data and attach importance to cooperation with research institutes.
Shen Yingqin, chairman of the joint venture who released this big data, Joe dresses, confirms the significance of big data for intelligent manufacturing with his own case.
"Before Joe's trouser feet were 10 centimeters, according to the big data reduced to 5 centimeters, 300 thousand yuan per year, 150 yuan per metre fabric, the annual savings of about 2000000 yuan."
Shen Yingqin said, similarly, personalized customization based on big data can effectively reduce the cost to inventory, and truly realize the supply side reform.
More interesting reports, please pay attention to the world clothing shoes and hats net.
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