Rita Ora And Adidas Originals Launch A New Retro Sports Series

Speaking of

Star

Kanye West may be the first word in your mind, but the star designers who work with Adidas, Stella McCartney, Raf Simons, Rick Owens, Pharrell Williams, Yamamoto Teruji and many others have established long-term cooperation with Adidas.

Rita Ora is also one of them.

Recently, Rita Ora and Adidas Originals launched the New Retro sports series - DECONSTRUCTION PACK, including three pairs of Adidas Trifolium classic shoe models, zipper sweaters, trunking sweaters,

Sports bags, socks and so on a set of outfits.

The color contrast of flag, black, yellow and red is very conspicuous. The slogan of "Banned from Normal" is printed on every single item.

Rita Ora and Adidas clover began their collaboration in 2014, and WWD said she was the first woman artist to work with Adidas.

Rita Ora is a British pop singer, also known as the "Rihanna of the United Kingdom". There are 587 million people on Twitter, and three years of cooperation with Adidas clover have been "high yielding".

Design from time to time will also make people feel brighter.

In August, March and January this year, Queen of color, chaos and attitude, "Artistic Light" and "Asian-Arena" were launched in three series of new products.

The design director of Adidas clover explains why she decided to cooperate with Ora. She said, "she combines fashion and street clothing with great love and has great love for brands. Obviously, we need to work with her."

Before starting, Rita studied Adidas's shoes and costumes for 50 years, and went to L.A. & amp; Co. at Christmas Party and met everyone who wanted to work with her. "I spent 4 hours browsing the emotional board (mood borad, and the designer cut and paste some images, images, colors and other related images related to the main topics) to see what they had, nothing, and then came back to put forward new ideas.

From there, we have a 5 hour meeting every two weeks. "

Ora's design is based on the integration of sex appeal and comfort.

Each series is usually a set of design from head to toe, bold and bold, but the whole looks comfortable. Each cooperation will choose several classic shoe redesign patterns, and the price is not expensive, ranging from 30 US dollars to US $500.