2016 Pairs Of Eleven Cat And Dog Wars: UNIQLO Profits

This year, double eleven UNIQLO adheres to the brand concept of "service life", understands the needs and expectations of consumers in advance, provides consumers with price concessions, enables consumers to enjoy shopping festivals, and creates innovative service and consumption experience.

UNIQLO sold 2 yuan and 53 seconds to break through the sales volume of 100 million yuan, becoming the first brand breaking brand in Tmall mall.

UNIQLO responds to consumers' expectations of some selected online online / offline sync offers, self mentioning stores, and Alipay's courtesy service, which improves consumer shopping experience and creates a new retail experience economy, which has received positive response from consumers and is highly affirmed.

A new mode of double eleven consumption: after online zero kill, the physical stores choose some products to synchronize their preferences, and then rush to buy panic.

In the past eleven years, everyone was crazy about computers and mobile phones, and the physical stores were always deserted.

In the face of the retail industry's widespread concern about the phenomenon of consumer diversion caused by the dual eleven electricity supplier, UNIQLO has achieved a win-win situation between online Tmall stores and physical stores. After the zero point spike on the Internet, some of the selected stores in the real estate sector are offering a simultaneous discount and a buying rush.

This year, double eleven morning, consumers, Ms. Zhang came early.

The flagship store in Nanjing West Road is buying, and what she is most concerned about is the eleven part of this year's online launch of UNIQLO.

She said that "UNIQLO" launched double eleven promotions in the store, giving me more choices.

In the physical store purchase, some popular styles are not only synchronized with the Tmall flagship store, but also try to wear experience.

Miss Li also chose Miss Li, who was selected from the eleven double choice stores to UNIQLO stores, and said: "the style of the shop that you want to buy is just the same as that on the Internet. Besides, you also get cash coupons, double benefits, too lucky."

Double eleven period this year

The main theme of the new retail experience economy is "excellent wisdom Carnival and better store" theme activities. Apart from the activities of Tmall's official flagship store, a series of selected commodity preferences and services have been prepared at the physical stores. A number of selected double eleven activities have been synchronized with the online products.

Double eleven no longer wait for UNIQLO stores to pick up goods and pick up goods within 24 hours.

Also on the day of double eleven, they came to the next store of UNIQLO line, and consumers who chose to shop themselves.

In the past eleven years, the slow delivery of express due to high demand has been a constant complaint to consumers.

This year, the newly launched online shopping list of UNIQLO has changed the status quo of the store's convenient pick-up service within 24 hours.

Double eleven in the morning

After the spike of Tmall flagship store, Miss Wang, who once again came to the physical store, said she was a loyal fan of UNIQLO.

"This is the first time I choose this online purchase and offline pick up.

When I saw the official website announcement, I was just trying to hold my mind. Now I really get the clothes that I kill in eleven seconds. It's great.

She also said, "I think this service is very intimate, especially suitable for double eleven.

Let's not wait for express delivery. "

There are many consumers on the scene.

The shop assistant showed the message from the store on the cell phone and waited for the purchase.

They said, "it's a great shopping experience to be able to get goods in such a timely manner."

"When all goods are open and ready to buy other products, they will also choose their own service."

UNIQLO has launched another innovative service from 10 to 10 this year. It has launched more than 100 stores in over 400 cities nationwide, offering online ordering services under the line of 24 hours, which is convenient to pick up goods within hours (that is, UNIQLO will complete the stock preparation within 24 hours after the purchase of the "store self" consumers in the Tmall flagship store at UNIQLO, and notify consumers to pick up their stores).

During the 13 months of November 1st -11, consumers purchase eleven double selected products and pick up their own products, and pick up the way of "store self mention", so that they can pick up goods quickly in stores.

On the 14 day of November,

Tmall's official flagship store will open its own stores.

To open up online and offline physical shop network, to provide consumers with more choices, not only to meet consumer demand, but also to improve the efficiency of receiving double eleven period.

"Change"

"Changing common sense and changing the world" is the UNIQLO of the enterprise concept. This year, double eleven is innovating again, combining online and offline, it proposes to create a new retail experience economy based on the consumer.

In recent years, UNIQLO has been continuously supported and loved by the majority of Chinese consumers. It develops rapidly at the speed of opening 80-100 stores every year, and constantly updates and innovates services, creating a more comfortable and diversified new consumption experience for consumers.

After double eleven, UNIQLO will continue to accompany the consumers' daily life with more autumn and winter LifeWear quality products, creating online and offline services and life, and upgrading of innovative experience services.