Nanjing Opens The First Hamleys Flagship Store In China

China's leading international comprehensive retailer and medium and high grade dignified and harmonious Casual shoes The retailer, "100 degrees" or "company", together with Affiliated Companies group, is pleased to announce that the 100 year old toy brand Hamleys, the first flagship store in China, has been opened in Nanjing.

Hamleys flagship store is located in Xinjiekou Sanmen square (International Financial Center), Nanjing, with a total area of nearly 7000 square meters. It provides tens of thousands of high-quality traditional high-tech toys for children of all ages. In addition to Hamleys's representative work - the British gentleman style stuffed toy "Ham bear", Hamleys also has many toy brands. In addition, Hamleys also works with world-class toy brands, including Hasbro, HASBRO Mattel, MATTEL and Lego, and the most popular toys can be found in the toy museum of Hamleys.

In addition to providing high quality toys for children, Hamleys pays more attention to children's inner world. Hamleys Nanjing flagship store has two party houses specially designed to provide various theme party services, providing games, toys, food, exclusive birthday cakes and birthday gifts. The professional team makes a special birthday party for children. In addition, there are more than 10 entertainment projects in the first to four floors of the flagship store, covering children of different ages. It includes the experience of reaction ability, experience of remote control car racing and shooters, the AR magic technology, the water theme game area, the manual creative studio and the baby perception zone, which are interactive with the virtual world. It displays the effect with high-quality equipment and provides children with a fun interactive game.

In 2015, Hamleys successfully acquired the 100 year old toy store in Britain. Founded in 1760, as the oldest toy brand in the UK, Hamleys has a brilliant history, deeply rooted in the hearts of people and high quality toys. This is the Centennial toy brand. Nanjing, China It will welcome a new journey, provide diversified products and services with the concept of innovation, and create a consumption complex integrating children's entertainment, educational clothing, daily necessities, culture and dining as the core of Hamleys.

　 Thousands times Mr. Chen Yixi, chairman, said: "the accession of Hamleys will continue to enhance the brand value of the brand and synergy with our existing businesses, so that the vision of the development strategy of the company will be realized. Hamleys's flagship store in Nanjing will serve as a template for more stores in the future. We expect to bring Hamleys's unique store experience of children's interactive games, entertainment programs and special display equipment to China's popular cities. Starting next year, Hamleys will gradually enter the densely populated core cities of Beijing, Shanghai, Xuzhou and Hangzhou. We will continue to make full use of the retail experience in China and long-term cooperation with the retail pipeline, and rapidly expand Hamleys's domestic business through the shared service platform. The group is full of confidence in the development of Hamleys in the Chinese market. I believe this is a good new starting point and is very eager for Hamleys's business growth in China.