Keqiao Textile Enterprises Exclusive Interview Chu Shangmin, General Manager Of Shaoxing Shi Mai Textile Co., Ltd.

At present, when "13th Five-Year" is coming, our country

Facing the critical period of pformation, Keqiao's textile industry is also accelerating pformation in recent years.

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On the occasion of the convening, the world clothing shoe and hat net made an exclusive interview with the representative enterprises in Keqiao textile industry.

Recently, the world clothing shoes and hats net reporter came to Shaoxing Shi Mai Textile Co., Ltd., and gave an exclusive interview to his general manager, Chu Shangmin.

Shaoxing Shi Mai Textile Co., Ltd. was founded in August 8, 2008.

The opening day of the Olympic Games.

Shi Mai is an industrial chain company integrating production, processing and sales. It has its own foreign trade company. It mainly produces knitted fabric products, such as thick needle, three line sweater, Rome cloth, thick needle Jersey, jacquard cloth, cotton, cotton and four side elastic fabric. It also focuses on development and product quality. Many products are shown in series, such as color breaking series, strip series, regular three line sweater series, single sided coarse needle series, slub series, metal wire series, idea yarn series and so on.

In terms of product development, the company currently has a professional development team to carry out research and development, and will develop new products every day. At present, there are about 50 knitting machines, and the professional and technical personnel engaged in the industry for more than 10 years from the high salary in Guangdong, with a conscientious and responsible attitude to carry out product research and development, and greatly guarantee the quality of products.

Chu said that at present, factories mainly focus on the sale of grey cloth and production and processing. The company mainly focuses on foreign trade and domestic trade, and carries out group management and control, and strictly controls management, technology and quality.

Corporate culture display

At present, at the time of the G20 summit, and the industry's requirements for environmental protection are becoming stricter and stricter, the company responds to the government's "low carbon environmental protection" requirements. The basic products, from the purchase side, are the original yarn, paying great attention to environmental protection, and products are firmly in line with the national policy of export and domestic sales.

While doing a good job in product quality, Shi helped enterprises operate their own foreign trade companies. Most of the products were mainly exported and domestic sales were few, and they were mainly exported to many stable customers in Europe, America, Southeast Asia, Japan, Korea and other places. Over half of the company's products were self produced and sold, while the rest were purchased by local buyers in Keqiao or elsewhere, and processed by themselves after processing, dyeing and so on.

In addition, Shi Mai also pays special attention to the promotion and marketing of brands and products. Under the tide of "Internet +" proposed by Premier Li Keqiang, the company mainly promotes two channels: online and offline.

Chu said that the promotion of online channels would include the promotion of well-known websites such as Alibaba, Baidu, WeChat public platform and so on. This year's promotion cost budget is about about 200000. The main line includes participation in various exhibitions, friends and word of mouth, and this year's exhibition cost is about 500 thousand.

Chu said that although the cost of labor is increasing, the number of people eating cake is increasing. But in the fast developing process, the market research shows that the retention rate of products in the market is 60-70%.

In the face of the current domestic and foreign textile industry environment, and Keqiao itself is a large textile production and trading hub, Shi Mai textile has arrived in today's competitive environment. Chu always believes that the biggest advantage of poetry lies in "R & D + service". For different customers, the company will assign fixed business personnel to carry out tracking, cooperation and services from the early stage to the later stage, strictly control the products, ensure product quality stability and form a good reputation, so at present many new customers are introduced through old customers.

Therefore, in the course of future development, the company will still focus on building quality services. Chu Zong believes that only when services are made up, management, product quality and so on will form a virtuous circle.

Finally, Chu said that in the next 3-5 years, Shi Mai will strive to expand the trade, strengthen the products, focus on the research and development of terry cloth products, and further dominate the mainstream market trend, so that guests can choose their own products. In terms of foreign trade, efforts will take up 30-40% of production volume.

Chu also said humorously that the company chose to set up on the day of the opening of the 2008 Olympic Games, and also wanted to use the atmosphere of the Olympic Games to make the whole country jubilant and lively.

We also look forward to the wonderful appearance of Shi Mai next year, and more exclusive reports.