Following Beijing Shanghai, Tom Ford Opened A New Counter In Hangzhou.

Like Chanel, Dior,

It's not a surprise to have your own cosmetics product line.

The same is true of Tom Ford, which recently opened a cosmetic counter in the mainland of China (there were two last year, in Beijing and Shanghai), located in Hangzhou's Yintai store Wulin store.

Maybe you are not familiar with the brand, but you should know that Gucci is the same brand of Tom Ford, the former designer of Gucci.

The United States

It saved the Gucci which was on the verge of bankruptcy, making it the dominant fashion in 90s. In 1999, the market value of Gucci reached 4 billion 300 million dollars.

In 2004, he left Gucci and started running his own brand, including men's wear, women's wear and cosmetics.

The cosmetic brand was established in 2005, but it was not until 2012 that it launched a complete set of cosmetics and skin care products. But last year, it was bought by Estee Lauder and became the high-end cosmetics brand.

Subsequently, the Chinese market was introduced in August last year.

According to official website, its products are divided into make-up, perfume, nail polish and skin care products, which are sold in over 61 countries worldwide.

Tom Ford's opening counters in Hangzhou are not much different from other cosmetic brands, but they are relatively large compared with the counters in Shanghai's meylung Town, Yishan, because they are the main color make-up series, and they call it the focus of the whole retail area, providing more seats for customers to try products.

Most of the products introduced on the official website can be seen in the shop, including the hot star products: Indian Rose color lipstick (actually a kind of bean paste, which is known as "cut men's color" by shop assistants), White Musk Perfume, 14 round tube powder base (which is suitable for Asian skin color, and not greasy), four color eyeshadow, and bean paste nail polish.

It is reported that after the counter, many good - looking colors of the lipstick have been sold out for two weeks.

However, the price of these products seems not cheap, lipstick price is 430 yuan, perfume is 1900 yuan, and foundation liquid and four color eye shadow are 700 yuan and 690 yuan respectively.

And the counters in Shanghai are also similar.

The salesperson told us that the star products mentioned just now are often sold out, and the new arrival products (generally, no more than 20 bottles / bottles) will be sold out in 3-4 days.

The clerk also said that there would be a lot of star or model make-up artists and stylists in the shop.

The average consumer (usually a 20-30 year old woman) is mainly influenced by some beautiful makeup and Shi Shangbo.

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In addition, the popularity of Tom Ford in China may be attributed to the promotion of celebrities and celebrities, such as our familiar Angel supermodel Candice Swanepoel, Karlie Kloss and so on.

In addition, 95 supermodels Gigi Hadid was endorsed.

According to the data released by Estee Lauder group, by the year June 30th, the annual sales revenue of Tom Ford reached 500 million US dollars, an increase of 29% over the same period last year.

Guillaume Jesel, senior vice president and global managing director of Tom Ford, specifically mentioned that in the past year, sales revenue of Tom Ford in China's Asian market has increased by 85%.

Seeing such a good momentum of development, it would be no surprise to choose to open a special counter in China.

And choose to set up in Hangzhou Yintai Department of Wulin shop, in addition to its geographical location, located in the downtown level of the business district, a larger flow of people may have the Department itself reasons.

In May this year, LG's middle and high-end skin care brand, Su Mi 37 degrees, opened a shop in China, one of which was also selected in Yintai.

In addition, we also noticed that in the first half of this year, the popular brands that entered Yintai Wulin store also included: the Roger&Gallet of the L'OREAL group's main fragrance (Nicky Wu and Liu Shishi's wedding ceremony partner chose the brand), the IOPE of the Emily group (Gianna Jun used), and the Cover Mark, which claims to have obvious Concealer effect.

According to the official WeChat's information of Yintai department store, this year, they define their department stores more meticulous, define Wulin store as "women's Pavilion", and further strengthen the brand of cosmetics, women's clothing and footwear.

In order to attract the beauty brand to enter, the side hall position of some luxury brands on the first floor has been leavaged.

In addition, we can see that on the official WeChat, intime department stores also carry out promotional activities with these cosmetic brands. For example, last month, 100 lipsticks of Tom Ford will be sent out within the specified time, and consumers need to apply for them on WeChat.

As of May 2016, the total number of cosmetics brands in the store reached 63, and the sales of cosmetics brands in 2015 were nearly 500 million yuan.