Industry Chain Thinking Integrated Into "Made In China" Grand Opening Of The Seventeenth China Textile And Clothing Trade Exhibition (New York)

July 12th, local time.

(New York) & TEXWORLD New York, USA

Fabric exhibition, New York international fashion merchandising Exhibition (APP) and New York international home textile purchasing Exhibition (HTSE) (hereinafter referred to as "New York Exhibition")

The exhibition center opened.

The exhibition has a total area of 23000 square meters, exhibiting more than 1000 exhibitors from China, the United States, Britain, South Korea, Japan, Bangladesh, Kenya, Mexico, BAS, Egypt, Turkey, Lebanon and Hongkong and Taiwan.

The exhibition is sponsored by the China Textile Industry Federation. The textile industry branch of the China Council for the promotion of international trade (hereinafter referred to as the "Textile Trade Promotion Council") has undertaken the exhibition with the Frankfurt exhibition. The Chinese exhibitors have been embedded in the three professional exhibitions held by the same hall in the form of the National Exhibition Group, forming a series of industrial chain exhibitions.

On the morning of July 12th, Gao Yong, vice president and Secretary General of China Textile Industry Federation, China

Zhang Yankai, an adviser to the Federation of industry; an assistant to the president of the China Textile Industry Federation; Xu Yingxin, executive vice president of the textile industry branch of the China Council for the promotion of international trade; consul general Zhang Qiyue of the People's Republic of China Consulate General in New York; Olaf Schmidt, vice president of Frankfurt exhibition company; and Dennis Smith, President of the Frankfurt exhibition company, attended the opening ceremony of the day and participated in ribbon cutting.

The opening ceremony was chaired by assistant president Xu Yingxin.

Gao Yong said in an interview with the media that this New York exhibition is particularly noteworthy.

At present, China's economy has entered a new normal, the world economy has recovered slowly and consumer confidence has not yet fully recovered. Under such a situation, the New York exhibition has taken on the important task of improving consumer confidence.

Correspondingly, Chinese exhibitors have produced a very good coping mentality.

The number of exhibitors in New York has remained high. The enthusiasm of exhibitors is so high that it fully reflects the enthusiasm of enterprises in adapting to consumer demand.

Gao Yong said, walking on the booth can see that exhibitors actively increase varieties and push new products, and have made obvious structural adjustment on the supply side.

We have been making active efforts to adapt to changes in the world market.

The streets of New York are full of vitality in the midsummer. The New York exhibition is leading the fashion trend. It continues the spring trend of the spring exhibition. The crowd is surging on the scene, the business atmosphere is strong, and everywhere we can feel the signs of market warming.

Then, how will China's exhibitors participate in the exhibition? What kind of performance will they take to conquer the US market? Let's follow the exhibitors into the New York exhibition and appreciate the overseas campaign of the Chinese Legion.

"The US market is still attractive, and the exhibition FAMILY continues to grow."

And other China

Similar to the market, the textile consumer market in the United States has been tested by changes in the economy and consumer personality. However, compared with other economies, the larger market capacity, better economic expectations, and long-term stability of bilateral economic and trade relations make the US market still a "ballast stone" for export.

The United States still benefits from the relative maturity of the market and the relative stability of trade.

Retail sales in the US grew by 0.5% in May 2016, indicating that consumer spending continues to grow, which will continue to be a highlight of the US economy.

The increase in the employment rate, the increase in new jobs and wage income will undoubtedly affect the increase in retail sales, and American families are more confident about the economy and consumption.

According to the information released by the US Retail Federation, sales of clothing and accessories stores in the United States increased by 0.8%.

In view of the trend of China's textile and clothing export, Gao Yong told reporters that in recent years, with the diversification of China's textile export market, the share of textiles and clothing exported to the United States has declined, but the absolute volume is still increasing.

Gao Yong believes that in the second half of this year, the textile export situation mainly depends on the recovery rate of the European and American economies and consumer confidence, followed by the trend of exchange rate. Although the RMB has depreciated, the euro is also depreciating. Combined with various factors, the export situation of this year should be slightly better than that of 2015.

"The cake in the US market is still seductive."

This year, New York exhibition exhibitors registered actively.

The organizers said that with the all-round upgrading of the exhibition organizers' services, the New York exhibition FAMILY has been growing, attracting more and more new enterprises to join.

Jiangsu Xing Hao Yue Yuan Home Textile Co., Ltd. --

At this exhibition, Jiangsu Star good Moon Home Textile Co., Ltd., which is the first to be exhibited, brings a series of home textile products newly developed after the company's pformation, including home textile packages, quilts and blankets.

The company was originally a fabric enterprise. In recent years, the pformation of home textile products has become the "new Corps" of the home textile in the Americas.

Lu Shilu, the manager of the company, said that many enterprises around New York had chosen the exhibition as the first choice for us to participate in the exhibition.

Dexin computer embroidery factory --

Huizhou Huicheng District Dexin computer embroidery factory is also the first time to participate in the exhibition, manager Yu Xiaolian introduced, the company brought a lot of computer embroidery products, such products of cultural connotation and craft level are very high, is the Southeast Asian countries can not provide.

The exhibition in New York, on the one hand, hopes to expand more customers with this platform. On the other hand, it hopes to have a taste of the latest trend.

Awind Trading Co., Ltd. -

Fujian awind Trading Co., Ltd. has been developing the US market for many years. In recent years, it has been looking for a great exhibition in New York. It has been selected by friends for New York exhibition.

"The company is mainly engaged in tide brand clothing. Before that, we opened up more than ten years in the Japanese market, gained many fashion brand recognition, and accumulated rich experience. After the war in the US market, business development is still very smooth.

"

General manager Lin Xuefeng said, "recommended by friends, we believe that the New York exhibition is a real business exhibition, and is also the most recognized exhibition by North American customers. Therefore, we have made preparations for exhibitors this year, and many New York customers have come to see the booth. I hope New York Exhibition will bring further improvement to the brand and credibility of the business.

"

He said that in the future, the United States will still be the main driving force for the growth of China's overall export of textiles and clothing.

At the same time, the United States is also the vane of the global consumer market. It is also important to observe the changes in global consumption habits and trends at the New York exhibition.

"The structure of the global supply and demand market changes, the Chinese Legion produces more hard goods".

With the recovery of the US economy obvious, the employment and retail sales of the workforce are gratifying, the pre registration audience of this exhibition has a large increase, of which the pre registration audience of fabrics has increased by 25%, clothing has increased by 44%, and home textiles has increased by 26%.

According to the survey of potential pre registered purchasers, small batch orders and environmentally friendly products are more popular.

In this regard, exhibitors have said that now with regular products to the United States to find a large single mentality is no longer practical.

At the scene, exhibitors generally display new products with independent property rights, with small batch, multi variety and differentiated production capacity as the "pass" for the US market.

Jiangyin Hengliang Textile Co., Ltd. has participated in New York Exhibition for 6 years in a row. The US market accounts for about 1/3 of the company's export share.

This year, the company's latest research and development of exquisite denim fabrics is brought by the constant bright textile.

The fabric is developed in collaboration with Jiangnan University, and its indicators are more stable and feel more flexible and comfortable between weft knitted and woven fabrics.

General Manager Hong Liang is very confident in the market feedback of this product. His bottom line comes from the product itself.

"Intensive denim production is more efficient, weaving process more flexible, faster to meet customer needs, I believe that we will open the market in North America.

"He said.

Fujian awind Trading Co., Ltd. was the first to open up the Japanese market, and after more than ten years in the Japanese market, the company became very keen on the fashion trend and perfectionist technological details, enabling the company to handle all kinds of complex processes and elaborate manufacturing.

"At present, we still focus on OEM in the European and American markets. Although the textile industry of Southeast Asian countries is rising, weaving level is low, and the matching level is not good, so it is difficult for middle and high-end customers to be satisfied.

"Lin Xuefeng said," our advantage is very prominent. No matter the buttons, zippers, or all kinds of new finishing processes, the company's supporting industry chain is very comprehensive and the response is very fast, so that we can fully meet the customers' rapid response, differentiation and small batch requirements.

"

Lin Xuefeng said that the ability of placing orders for American customers is still very strong. A New York customer of the company has to pay 500-600 orders a year.

Changes show that changes in the international market structure are also forcing Chinese enterprises to gradually upgrade their strategic thinking, product development and supply chain management, and continuously expand their service areas.

Exhibitors said that despite the instability of the external environment, domestic cotton prices fluctuated in recent years, labor costs rose and financing channels were poor.

If we want to maintain the share of the foreign trade market, we must constantly enhance the competitiveness of our products, and at the same time, constantly improve our service capabilities. We also need to constantly expand channels to open up and shorten the access to overseas markets.

"New York exhibition chain effect release, trend forum value is valued"

The trade atmosphere of the exhibition is strong, and the audience is enthusiastic with exhibitors.

In recent years, with the improvement of the concept of exhibition organizers, the exhibition mode and service means of New York exhibition are constantly innovating, the brand effect is prominent, and word-of-mouth is getting better and better in the international market.

Many exhibitors say that for many years, the effect of the New York exhibition is very recognised. It has become an indispensable position for the company to expand the North American market.

Especially in recent years, the exhibition under the flag of the textile and Trade Promotion Group has been aggregated to realize the industrial chain interaction of textile upstream and downstream industries. In the two quarter of the spring and autumn of Shanghai, INTERTEXTILE (CHIC, PHVALUE, YARN EXPO, etc.) is very experienced.

The New York exhibition is also a big exhibition of fabrics, home textiles and clothing, which not only brings strong popularity, but also makes commerce and trade more strong. It also helps understand the trend and development trend of industries and helps to grasp the market and grasp business opportunities.

Fabric aspects --

This time, TEXWORLD and TEXWORLD have checked the qualification of enterprises participating in the exhibition. It can be said that the exhibitors and products exhibited in this exhibition are the highest quality in history.

In terms of exhibits, the organizers paid more attention to industrial demand and increased the share of functional fabrics, denim fabrics and environmentally-friendly fabrics.

Professional buyers can see more richness of exhibits on the spot. Apart from the regular men's wear, children's clothing, lace, lining and other accessories, a certain proportion of imitation leather fabrics and functional fabrics are added.

It is worth mentioning that this year coincides with TEXWORLD's 10th anniversary cooperation.

In the past ten years, as the core component of the TEXWORLD exhibition, the group has continued to organize high-quality exhibitors and over 200 industry training forums, contributing greatly to the growth of the exhibition.

Home textile aspect -

As the largest home textile exhibition in North America, the HTSE exhibits are mainly divided into six major categories: interior decoration, bed, bathroom decoration, table ornaments, window ornaments and ground decoration.

In addition to the Pakistan and India pavilions, Turkey unveiled the exhibition for the first time.

The addition of new exhibitors from Egypt, Indonesia and Vietnam will also add a lot to the exhibition. They will mainly bring premium bed products and bath products.

Organizers said that HTSE is not only a one-stop shopping platform for home textiles products, but also an excellent place to find inspiration and grasp market trends.

WGSN will bring the latest and most authoritative home textiles trend to the US market in the season, and especially hope that buyers can visit the exhibition on site and grasp the trend information better.

Clothing --

This APP exhibits 12 main categories, including women's wear, men's wear, sportswear, knitted apparel, jeans, children's wear, underwear, etc.

The exhibition will be divided into two categories: "leisure" and "formal dress" on the ground.

Buyers can quickly find the target exhibitors through the ground identification according to their purchasing needs.

The new Fashionon Display area will screen high-quality exhibitors and focus on their strength and products.

Organizers said that whether it is the Fashion on Display display area or the newly added ground signs, we hope to bring buyers a more perfect and efficient purchasing experience.

As early as 2000, Fu ran boarded the New York express and drove into the US market.

Let general manager He Haiqing remember, in the 2007-2009 years of economic crisis, enterprises in New York exhibition has a good exhibition results, has helped push the enterprise through the trough.

"In recent years, the New York exhibition attracts us most is the integration of fabrics, home textiles and fashion show, which is very helpful for us to find partners when participating in the exhibition.

"She said.

Even as a fabric exhibitor, we will find downstream partners in the New York exhibition, and the effect has been good.

Jihua 3542 Textile Co., Ltd. continues to fight for the New York exhibition this year, bringing more updated and differentiated products, with a series of new home textiles mainly based on modal, bamboo fiber and Tencel.

General manager Zhang Zeyang, who is responsible for home textile business, said that in recent two years, the new products and Tencel, high quality and high density products launched by the company in New York will receive more attention. This reflects the endogenous driving force of New York exhibition in the trend, and the industrial chain interaction will undoubtedly bring positive effects.

Many exhibitors have attached great importance to the idea of joint exhibition on the upstream and downstream of the industrial chain. The vane of the joint exhibition has been more prominent, and the window effect has been improved. Keeping close with exhibitions, observing peers and developing new products has become a more important aspect for exhibitors to get orders.

In recent years, the sustainable development of textile industry has always been a topic of concern in the industry.

Around this theme, clothing consumers and designers' demand for purchasing is also the focus of the New York exhibition.

In order to emphasize the concern of this topic, the organizers have brought 6 Lectures on "sustainable development" and a brand new activity - "industry recruits training camp" for the audience.

The recruits' training camp will last for three days. Each day, we will dig deeper into a problem that is of interest to the industry, and be guided by our own industry experts to help you implement the current business strategy more effectively, and better cultivate and enhance the existing brand.

Meanwhile, a series of theme forums such as the trend of autumn and winter in 2017, the trend of color in autumn and winter in 2017, the innovation of fiber technology, the analysis of the status quo of regenerated polyester fiber, the sustainable development of textile industry, the interpretation of the trend of household products and interior design, and so on, were also held in the same period.

The forum adopts an open admission form. Exhibitors can go to the office on a first come, first served basis, except for buyers.

It can be seen from the scene that many domestic exhibitors turn their attention to the trend publishing area and activity forum, where we can get the direction and Inspiration of enterprise development.

It is unprecedented for Chinese textile enterprises to get together and to see how to integrate into the international market more quickly and deeply.

About China Council for the promotion of international trade textile industry branch

The textile industry branch of the China Council for the promotion of international trade was established in 1988. At the same time, it used the name of "China Chamber of Commerce for textile industry" and "Textile International Trade Promotion Center", and was led by the China Council for the promotion of international trade and the Federation of China textile industry.

Since its establishment in the past thirty years, it has been committed to promoting trade and economic and technological cooperation between China and other countries and regions in the textile and garment industry, serving the textile industry and serving the enterprises, and promoting the continuous development of the textile and garment industry with our high quality work.

1, annual (or participating) about 20 international exhibitions, covering the entire industrial chain of textile and apparel, respectively, in Shanghai, Shenzhen and the United States, France, Russia, Southeast Asia, Brazil, South Africa and other places.

2, maintain close contact with nearly three hundred global textile and apparel Traders Association.

3. There are more than 3000 members in and outside the industry, mainly export-oriented enterprises.

4, the establishment of the "textile trade promotion" monthly, the content of economic and trade information, to help enterprises to expand the market.

5, provide professional and high quality legal services.

About China Textile and apparel trade exhibition (New York)

China Textile and clothing trade exhibition (New York) was founded in 2000, when the quota of Chinese textile exports to the US was about to be abolished. In order to help Chinese enterprises further develop the US market, New York exhibition came into being.

In order to adapt to the changes and demands of the textile and garment market in the post financial crisis era, the China Textile Industry Federation and Frankfurt exhibition company have conducted in-depth cooperation on the New York exhibition project since 2010, and jointly organized three professional exhibitions. The Chinese pavilion was embedded in the above three professional exhibitions according to the category of exhibits.

This is another important cooperation on the basis of the two countries' global exhibitions.

The exhibition covers the upper and lower reaches of the industrial chain, attracting more international exhibitors and exhibitors.

In July 2015, thousands of exhibitors from China, the United States, Turkey, Italy, Columbia, India, Pakistan and other more than 20 countries and regions participated in the exhibition.