Europe'S Shoe And Clothing Sales Doubled.

A few days ago, the pound went against the dollar.

In the past thirty years, the new low and the pound depreciated. This incident has ignited the enthusiasm of the Chinese sea to buy products from Britain and Europe.

According to the data of the largest offshore platform in China, the sales volume of goods in Europe is double that of normal times. Of them, British goods contributed 60% of the total sales volume, while in terms of price, European commodities were actively concentrated in 4000-6000 yuan, with an average customer price of 2000 yuan or more, and the biggest bag was the best seller.

At the same time, it is in the mid season discount season of European commodities, benefiting from the exchange rate relationship. At this time, the purchase of Britain and Europe will be cheaper, which is equivalent to the price advantage of "folding up and then folding".

Take the Burberry classic windbreaker as an example. Before it took off Europe, it needed to spend RMB 13757 yuan, and the lowest price was 12203 yuan on the day when the European pound dropped sharply, the difference was as high as 1554 yuan, while the classic LV Neverfull package was 885 yuan before and after the euro.

The price change not only stimulated consumers' enthusiasm for buying, but also increased the per capita purchase price.

According to the foreign terminal data, European merchandise sales doubled over the past day, of which 60% came from the United Kingdom, while the active commodities were concentrated at 4000-6000 yuan, with an average price of more than 2000 yuan, and the most expensive package.

In the category of goods purchased, 70% of the order consumers chose a first-rate brand bag, which was worth more than 98 thousand yuan.

The classic Kelly package was bought by consumers in Beijing, the highest priced product after last year's black five.

Secondly, shoes and clothes are also one of consumers' favorite purchases.

In the specific brand, GUCCI, Prada, LV, MiuMiu, Chole, BV and other brands are most popular.

At the same time, the most discounted mid season discounts in Europe are from the end of June to August.

During this period, the discount frenzy swept the French, Italian and British countries, to the downtown department stores, suburban OUTLETS, small to the street brand monopoly, private stores, businesses generally will play an average of 4 to 40 percent off discount.

At the same time, the purchase of British and European goods in addition to enjoying the staggering discounts of merchants' profits, they can also get "hidden benefits" on exchange rates and tax rebates.

After that, the exchange rate relationship is equivalent to the price advantage of "folding up and then folding".

As for the enthusiasm of Chinese people to buy and buy, the foreign terminal said that China's consumption is integrating into global consumption under the impetus of outbound travel and Hai Tao. Chinese consumers are more and more sensitive to prices, benefiting from the exchange rate relationship after "off Europe", and the increase in sales volume of goods in the UK and even in Europe.

Now it is in the mid season discount season in Europe. The European buyers can directly synchronize the local market price, the shopping price will be cheaper, and the choice of products will be richer.