Fashion Giant Max Mara Unveiled Two New Women'S Clothing Brands To Debut In Fashion Week.

Italy

The giant Max Mara group will launch two new products.

The brand AIIM and Tresophie will start selling in stores in Italy, France, Britain, Spain and Russia in January of next year, and will be for the first time in New York in the autumn of 2017.

Unveiled on the press conference.

AIIM is a contemporary knitting brand. It mainly designs sweaters, cardigan, dresses and trousers. The average selling price is about 160 euros.

The brand's 2017 spring summer series has 50 designs, mainly inspired by Alphonse Mucha, a new art stylist.

From cotton sweater to jacquard fabric, there are shadows of Alphonse Mucha multicolored daisy.

Tresophie is more focused on elegant costumes, such as dresses and suits. The design takes account of various occasions, including some official activities. The retail price is about 280 euros. In the spring of 2017, there were 52 different designs. The designer used the dress made of frills and embroidered gauze fabrics, the Duchess dress made of two black and blue silk, the traditional yarn quality dress and the lace gauze cocktail dress.

It is reported that the two new brands will launch online stores by the end of next year, but the Max Mara group has not yet disclosed the time for the two new brands to enter the Chinese market.

As the largest clothing group in Italy, Max Mara group, including Max Mara, Sportmax, Weekend Max Mara, Max & Co., Marella, iBlues, cable, cable and cable, has landed in the Chinese market.

Max Mara group is non-listed company, still belongs to the private family owned, it is revealed that group sales in 2013 reached 1 billion 300 million euros, in 2014 to achieve high single digit growth.

Last month, the group disclosed to Italy media that sales in 2015 increased by 5% to 10% compared to 2014.

Max Mara group has more than 2400 stores in more than 100 countries, including 19 brands, 60% of which come from overseas markets. China and the United States become the most important two markets of Max Mara group. In the past 4 years, its brand Max Mara has continued to enjoy a two digit growth in the US market. In 2014, Max Mara brand sales in the United States increased by 25%, 130 million euros.

Unlike most luxury brands, sales of Max Mara in Greater China have not slowed down, with an increase of 12% in 2014. In order to exert greater impetus to the Chinese market, Max Mara group will hold the 2017 autumn pre season series in Shanghai in December this year.