Adjustment And Upgrading Of Baby And Baby Industry

In recent years, Shopping A variety of functions, such as leisure, entertainment and catering, have sprung up like bamboo shoots after a spring rain. According to statistics, at present, the number of shopping centers in China has reached 4000. At present, the total area of commercial construction in China is over 2 billion square meters, and the per capita commercial area far exceeds the world average level. However, when developers increase investment and speed up the transformation of department stores to shopping centers, the whole industry is facing the same hidden worries.

The richness of children's formats is a tool to crack homogenization.

Undeniable, brand Stereotyped, for shopping centres, the consequences are extremely serious, because this means that when competing with peers, shopping centers will often fall into the whirlpool of price slaughter. For the current situation, many developers began to focus on building children's shopping malls to solve this problem.

Children's formats have the characteristics of "driving the whole family to consume", which makes them gradually become the "standard" of new shopping centers and shopping malls. Reporter found that the proportion of children's formats in traditional shopping centers is around 5%. Under the influence of electric shock and brand homogenization, many new or adjusted shopping centers have increased the proportion of children to 10%-25%. Shopping centres value children's business so much that their children earn good money and earn a lot of money. The calculation is as follows: if the annual income per household is 100 thousand yuan, the annual expenditure on children's consumption will exceed 25 thousand yuan. Compared with catering, clothing In other formats, children's profit margins are higher.

In the current situation of Chinese families, catching children is equivalent to catching the whole family, and the popularity of shopping malls will naturally improve. According to the survey by DTZ, the number of consumers in shopping centers in the first tier cities in the country accounted for 69% of the world's two and three families, accounting for 47% after 70, and 36% after the 1980s. In traditional department stores, the average residence time per person is 1 hours, and family shopping places are 4.3 hours per person.

Take Nanjing De Ji square as an example, there is no establishment of children's area in the project period, which has been supplemented in the two phase of construction. On the six floor of the shopping mall, a nearly four thousand square meter area has been built into an infinitely joyful children's world. The BURBERRY KIDS, ARMANI JUNIOR, POLO KIDS, JACADI as the main line of the international first-line children's wear brand have set a high quality high-end positioning. Baer forest children's products supermarket mainly imports children's food, supplies and organic toys. Over 95% of products are first appeared in Nanjing market. There will also be a health consultation area, regularly invite children experts to conduct free consultation activities, while enriching Yun Yingtong's consumption field, while caring for the healthy growth of children. In the 2015 place of the year, the sales of domestic shopping malls ranked 2015 in the German square, and the improvement of children's formats played a great role in it.

Adjustment and upgrading of baby and baby industry

China's survey shows that at present, apart from the rapid development of Tuo shop, the domestic child formats are also undergoing structural adjustment and upgrading. At present, the listed companies of children's consumption industry have reached 31, showing an upward trend year by year. In the channel, children's business has entered the shopping mall era from the street stores that used to be stragglers. Nowadays, the mainstream shopping centers in the cities of North, upper, broad and deep cities are becoming the main form after department stores, hypermarkets, cinemas and restaurants.

In addition to taking the children's format as the main store, the Jung group is taking the lead step by step in the process of upgrading the baby industry, and is building the first Rainbow Valley in the country's first commercial project. This is also a new attempt of the commercial real estate thematic operation, trying to get out of the differentiated development path in the fierce competition of commercial real estate. The project is the first exploration of the pregnancy baby industry after the founding of the Jung group in Xi'an. Its goal is to meet the needs of 1 million pregnant and infant children's goods and services, and is expected to open in March 2017.

With the homogenization crisis highlighted, developers are gradually exploring the theme of commercial real estate, such as cross-border pension, tourism real estate and many other areas, and the baby business as a breakthrough to further explore the theme of the children's business center has gradually attracted the eyes of developers.

Exploration of commercial real estate and cooperation with pregnant and infant industry platform

As the representative platform of the industrial chain of pregnant babies, the commercial real estate action is frequent in the 2016 CBME China children's show and children's Wear Exhibition. The reason is self-evident. In the face of homogenization competition, with more than 3673 Wedding Baby brands (over 1/3 for overseas brands), new products and services provide more choices for developers. The organizers introduce Yintai, Wanda, Jin Ying, Wangfujing, Parkson, Joy City and many other department stores and commercial real estate will form an elite visiting group, with a view to in-depth docking with the pregnant baby industry chain, and explore new cooperative strategies in the field of commercial real estate.

In 2016, CBME China will display baby products, lathes, food, toys, children's clothing, pregnancy and so on. The brand will be the largest international exhibitors from France, Australia, Britain, Spain, Korea, Singapore, North America, Canada, Hongkong, Taiwan and other countries and regions. At the same time, the fashion children's wear 2016 Cool Kids Fashion Shanghai fashion children's wear exhibition will be held at the same time.

The organizers also provide opportunities for special trade negotiations between department stores and commercial real estate. "CBME has created a very good communication platform for our negotiations with brands," he said. "Last year, we negotiated 11 clients at the trade fair. Most of them had cooperative intentions."

Driven by the baby boom and the rapid development of the baby industry, children's business has become the key to the breakout of the commercial property. Under the current market environment, all shopping centers have begun to attach importance to the upgrading of children's product richness, and expect to boost the overall sales of children's stores through children's formats.

Children's experience, uniqueness and good service are the key to their market recognition. The new development trend of children's formats has attracted the attention of major enterprises. Product upgrading, industrial chain integration and adult joint consumption will be the top priority for future development.