Sports Company Or Technology Enterprise, Who Makes Intelligent Running Shoes Have More Advantages?

19 days,

Sporting goods Limited launched the first

Core running shoes, the official launch of the smart running shoes market.

Sports company or technology enterprise, who makes intelligent running shoes have more advantages?

Smart running shoes are not new.

As early as ten years ago, Nike and

The smart running shoes have been introduced successively, but because of the high price and narrow audience, the intelligent running shoes products have not been sold.

Until the past two years, the popularity of smart phones has enabled the smart wearable device to grow soil, while Apple, millet (smart watches, smart bracelet) and other enterprises continue to nurture the market, so that consumers' acceptance of smart wearable devices is getting higher and higher, and intelligent running shoes products are also brought into the vision of enterprises.

Chinese sports brand 361 degrees, Lining has also launched smart running shoes, and even millet, Lenovo and other non sports enterprises also launched smart running shoes.

From the perspective of market feedback, compared with technology enterprises, sports running shoes made by sports companies are more easily accepted by consumers.

Lining jointly launched the smart running shoes launched by millet, and sold 100 thousand pairs in six weeks, which has been regarded as a burst for all kinds of running shoes.

And millet made their own "millet 90 sub intelligent light running shoes", and did not form a great sensation.

Lenovo's intelligent running shoes "Intel Inside" is only a concept product at present. There is no listing plan.

The main reason for this phenomenon is that the most essential attribute of intelligent running shoes is "running shoes". All the additional technology is for running. "Professional running shoes" is the premise for many consumers to choose intelligent running shoes, and sports enterprises have very rich experience in running shoes.

For example, Anta's Challenge100 professional running shoes for Chen Bin Bin, accompanied by Chen Bin Bin in 100 days time ran 100 marathons, for those who do not have shoes experience of science and technology enterprises, the difficulty can be imagined.

With smart running shoes, there are differences in the positioning of enterprises.

They are also smart running shoes, but there are huge differences in positioning.

361 degrees will be smart in children's shoes, the main GPS positioning, to prevent children from losing.

Li Ning Co claims to build a three-dimensional intelligent platform of "professional equipment + intelligent hardware + Mobile Internet + data analysis and sharing" through smart running shoes.

Anta also values the importance of smart running shoes as Internet data entry.

On the one hand, Anta can collect real consumer data through smart running shoes and ANTA running time. These data include not only the basic information of consumers, but also the exercise habits of consumers and detailed data of running posture, which are of great significance for Anta's targeted targeted marketing, product development and improvement.

You know, before you want to collect the detailed data of 20 thousand consumers, you need to spend a lot of time, energy and money (you need to use professional equipment), and now you only need to sell 20 thousand pairs of smart running shoes.

On the other hand, the data generated by intelligent running shoes can become the data source of Anta's related services, social networking and electricity providers through the Internet. Anta can make this into a data based, user centered ecosystem, and then through data screening and analysis, eventually forming a large database. The detailed data of users can even become one of the core competitiveness of Anta in the future.

However, if we want to build an ecosystem to seize the Internet data entry, only products are far from enough, excellent services, unique marketing, and enough attractive concepts, and so on, these combinations will make it possible to extend an excellent product into an ecosystem. Whether smart running shoes can become another killer of Anta is worth looking forward to.