Happy Mickey Children'S Shoes Will Create A Closed Shop Community Closed Loop Ecosystem

In June 13th, happy winter's 2016 winter new product order will be held in Jinjiang Philharmonic international hotel. Dealers and distributors from all over the country are gathered in Jinjiang to witness the development of happy Mickey's brand strategy.

Since 2015 "

Since the formal implementation of the policy, the enthusiasm of industrial capital for the baby market has promoted the arrival of a new wave of baby boom in China.

With the improvement of quality of life, more and more attention has been paid to healthy children's products.

In a two pronged way, it is foreseeable that the children's industry will soon usher in a blowout stage.

Under such circumstances, how to develop by leveraging the win-win situation of economic value and brand value brought about by the explosion of children's industry has become the strategic focus of happy Mickey in the coming years.

High platform + multi dimension release:

360 degrees show "happy Mickey" image

From "cohesion and new start" to "cohesion and breakthrough".

On the basis of achieving steady development, we have achieved a breakthrough in the comprehensive integration of brand marketing.

In 2016, happy Mickey children's shoes integrated the authoritative media such as authoritative television, newspapers and magazines, national websites, industry media, WeChat micro-blog and other multi-channel media, from traditional paper media, electronic media to the emerging Internet media, mobile new media, and with a number of national media cooperation, multi-dimensional, three-dimensional strategic layout, and strive to create happy children's industry pioneer brand.

In 2016, happy Mickey landed on China's first parent child channel, the authoritative state media - CCTV children's channel.

Since June 21st, happy Mitch has invested heavily in the CCTV children's channel advertising, and has fully locked up the golden summer holidays, focusing on the high viewing time section of the animated projection.

Through the high-altitude launch, the brand image of happy Mickey is covered to the consumer groups in the whole country, and the vivid brand image affects the main consumer group directly 2-14 years old.

And in the implementation of multi-dimensional launch, it has opened a breakthrough from the emerging Internet media.

Happy Mitch and the footwear industry professional media global shoe net and other deep cooperation, through professional media channels, brand image information to the mainstream portal website.

In terms of new media delivery, happy Mitch selectively put it into the regional authoritative media, surrounded by the information of authoritative media and new media, and shaped the brand image of happy Mickey in the hearts of young parents.

Full channel full contact:

New store

Happy Mickey has spared no effort in building brand image, and has also launched a new full channel retail mode.

"We will launch a new affiliate marketing mode for every shop under the Internet + era, and help retailers to create a store and community from the simple selling to selling feelings through the new VIP management approach," said vice president Luo Zheng Ming, deputy manager of happy Mitch children's products Co., Ltd.

Deputy director general Luo Zheng Ming of happy Mitch children's products Co., Ltd. introduces the full channel and full contact retail mode of stores under the Internet + era.

In the Internet era, a fan is an economic channel. How to consolidate this channel in the effective scope and maximize the value is the essence of the new VIP management method of happy Mitch.

At this meeting, Luo Zhengming pushed the management plan of "single store micro mall" which he and team studied to the stage.

The happy Mickey team plans to guide the national stores and manage the retailers' members with the mobile new media platform.

"When WeChat payment has become a daily lifestyle, it is easy to absorb WeChat fans, and the main task of happy Mickey headquarters is to help every retailer build a separate WeChat platform."

Luo Zhengming said at the conference.

The happy Mickey team will organize the management plan into teaching materials, and guide each individual store to execute the plan.

According to the guidance method of headquarters, all the new and old customers are integrated into the WeChat group. They operate through the way of scanning, sending gifts, participating in activities, paying WeChat, etc., and carry out similar activities in the WeChat group regularly, such as new product spike, hot topic discussion, baking exchange, WeChat red pack Solitaire, etc., and support the online parent child activities.

"Just advertising, that's the primary practice of micro business. Our community is based on a single shop entity. The biggest difference from the traditional micro business is that happy Mickey does the business of familiar customers, and maintains the micro mall to facilitate the two and three pactions. For fans, it is semi closed.

The traditional micro mall relies on friends circle to forward the circle of powder, attracting fans to facilitate the first paction, it is all open.

In a semi enclosed community, fans are pferred from the offline to the online, where there is common topic and interactive space.

Speaking with product facts: healthy children's products

"Top ten children's shoes in China" and "100 brands of China's footwear industry"...

Happy Mitch has gained many honors along the way of brand operation. But in the view of Qi Kangfeng, the steering director of happy Mickey, the consumer's affirmation of happy Mitch belongs to the past. In the future, happy Mitch will continue to advance under the honor of "children's safety shoes technology demonstration enterprise" and "healthy and comfortable children's shoes research certificate".

Since its inception, happy Mickey has always focused on the research and development of healthy children's products, and integrates the latest technology to continuously improve the quality of products, focusing on the guardian of Chinese children's happy and healthy growth.

From the products displayed on the happy Mickey Q4 order, happy Mickey has won the favor of agents and distributors with more exquisite workmanship, better quality products and richer styles.

It can be seen from the main products displayed on the spot that the designer makes original design of the product details by observing, studying and simulating the special skills and principles of various kinds of creatures in nature.

The principle of limb movement is extracted from scorpion, lizard and spiders, and the shape and function of the product are designed. Combined with the activity characteristics of children's feet, the shoes have more sports protection function.

Happy Mitch has also entered the executive level in the overall commodity plan dominated by commodity planning.

Happy Mitch Chengdu leather shoes R & D center was formally established; the perfection and subdivision of commodity categories further enriched the product matrix of happy Mickey.

At this conference, happy Mickey has also launched a series of parent child culture, explaining the brand concept of happy and healthy advocated by happy Mickey.