Papi Sauce Taobao Shop "Papi Sauce Mental Production" Officially Opened The First Single Is The Warcraft T-Shirt 99 Yuan.

Try to enter with a seemingly funny act.

Sales and marketing, but the key point is whether Papi sauce and Papitube's influence can be maintained and enlarged.

At 6:30 on June 13th, "first

The Taobao shop of Papi sauce was officially opened.

The shop's name is "Papi sauce".

6, Taobao store information is given through the end of the latest video of Papi sauce. The sale is officially on sale at 6:30. After 36 minutes, the only product in the store is 3 pieces of 297 Warcraft theme printed short sleeved T-shirts sold.

Papi business: start with fun.

Papi sauce partner, Beijing spring rain hearing thunder network technology limited company CEO Yang Ming some nervous.

He said that he was particularly worried that the first sale of T-shirts would make everyone feel that "Papi sauce is going to sell Taobao clothes."

Listening to thunder in spring rain is a company founded jointly by Yang Ming and Papi sauce. In March this year, it received an angel investment of real fund, Luo Ji thinking, light source capital and star capital of 12 million yuan, accounting for 12% of the shares.

Yang Ming said that in the future, he will try to sell products in every series of videos of Papi sauce. All products that are fun and can be combined with video themes can be sold as objects, and the core is fun.

In fact, the first thing that Papi sauce wants to sell is the real question of college entrance examination over the years.

At 1 o'clock in the night of June 4th, Papi sauce and Yang Ming and other team members chatted in the WeChat group to this idea when they had decided to release a "college entrance examination" theme video in June 6th.

But time is too tight, no matter supply or Taobao shop and so on, it is too late to give up.

Many people will feel bored, but people with a heart will pay attention and feel funny, and almost everyone has experienced its torment.

Yang Ming said, like Papi's video, "a lot of videos are boring, but there are still a lot of people going to see it."

At least this year, the real question of the college entrance examination is too late to sell.

Instead, they aim at "Warcraft". According to the plan, they will release a video on the theme of "Warcraft" in June 13th, and the products selling some WoW themes will also be more interesting.

Papi sauce has designed 3 printed T-shirts.

In her own words, her husband, Lao Hu, is a veteran Warcraft player. She herself is the warlord widow and the president of the union widow guild. Recently, her husband has been painting the N movie of Warcraft.

The number of T-shirts is obviously less than that of Papi, and there are only 3, 99 yuan for each and 99 yuan for each.

This may be due to caution: a small quantity helps the public opinion not focus on sales performance. After all, the team of Papi sauce has not yet grasped the influence of its influence on the pformation of specific commodities.

Yang Ming explained that the purpose of a small quantity is to form a sense of Limited sales, to weaken the color of the electricity supplier itself, and to position it as an interesting behavior and sale.

"At the very beginning, you want to play as a game, play the atmosphere and tonality first."

Can fun turn into purchasing power?

This is definitely not just playing.

Although this is a temporary sale, it is purely a spring rain company's own behavior. It has not worked with any Warcraft film promoters and producers. They have consulted lawyers specifically, confirming that this printed copy without mentioning the word "Warcraft" will not touch copyright issues.

But in fact, these 297 T-shirts are undoubtedly the most clear signals for the advertisers and enterprises who have been coveted by Papi sauce for "salivating". The Papi sauce is open and the interested parties are coming quickly.

Yang Ming said that no matter whether they sell products directly or sell in the form of sales, "Papi sauce is completely open", so long as they can make fun things, they will do it.

This is also consistent with the expectations of Papi sauce. After all, the electricity supplier and advertising are the most common cash realisation methods of netchhong and content entrepreneurs. The sale of patch advertisements before Papi sauce is still very eye-catching despite controversy.

Moreover, one of the investors of Papi sauce is Luo's thinking. It also cuts the electricity supplier from the content, which can give some experience to Papi sauce.

Objectively speaking, net red business and advertising marketing also have considerable imagination.

The 2016 China electricity supplier big data report released by the first financial and business data center pointed out that in 2016, the output value of the red man industry (including related sales of red goods, marketing revenue and other income of ecological links) is expected to reach 58 billion yuan, exceeding the total box office of 44 billion yuan of Chinese films in 2015.

In the initial discussion of investment in Papi sauce, the real fund recommended the development of electricity supplier direction, and then recommended many times.

Before that, Yang Ming and Papi sauce spent a lot of time thinking about the combination of various business and video, but always worried about what to sell and how to sell.

They were not completely inexperienced. As early as 2010, they had started a partnership.

According to Yang Ming's statement, the products made at that time were similar to the later "mogujie.com" and "beautiful saying". They also did a product of "aunt Temple" in the same period as "big aunt". However, due to their lack of experience, they failed to catch up with the wave of mobile Internet business.

At least for today's Yang Ming and Papi sauce, the first time to sell things on video is mainly to see how far this interesting sales can go.

In addition, the future will be interspersed with some serious things, to do children's sales.

But they hope that no matter whether they start Taobao shop or the whole business, they can make people feel interesting and resonate.

Yang Ming stressed that investors did not give Papi sauce any cash pressure.

But he also said that with the Papi sauce graduating from the school, it will slowly lengthen the video preparation cycle, so that there is enough time to pick up the stock.

At present, the video of Papi sauce is usually prepared two weeks ahead of schedule.

Around the Papi line, whether it's content production or future realisation, Yang Ming said she would be most comfortable with her, because she was most familiar with her style.

But there are several difficulties.

One is the influence of Papi sauce, to what extent can it turn into fans buying out real gold and silver? Another is, once entering the door of business and marketing, how can we ensure the tonal coordination between product sales and the contents of Papi sauce?

Can content stickiness be maintained?

In addition to the main video of Papi sauce, the Papi sauce team is most concerned about the Papitube platform released in April 21st this year.

After all, it is not a permanent solution to rely on individuals to continuously produce high-quality content.

Whether Papi sauce can expand its output and scale through the Papitube platform, while ensuring the content quality and influence, has become the focus of attention of investors and fans.

In the vision of Yang Ming and Papi sauce, they will make Papitube an open source platform, release the publishing channel, and let more creators publish their content and creativity in this already formed brand.

In the April 25th Papi sauce promotion sticker, it is also clear that Papitube is an innovative, interesting and positive energy video platform, which will be constructed by all of you.

In the framework of Papitube, Papi sauce is mainly responsible for the internal content. She selects a video of contributors with a Chinese drama doctor who is a director of content, and also makes some suggestions for modification of some videos.

The standard of selection is video quality first, followed by interest and diversity.

Now, with the appeal of Papi sauce, Papitube is quite attractive in its short video creators.

According to a report on "new list" in May 25th this year, Yang Ming said that within one month after the release of the job posting, Papitube received more than 20 thousand text and video contributions.

As of June 13th, Papitube has broadcast 4 short videos of 12 short contributors through the WeChat public address.

For the contributor video author, Yang Ming said he would sign a good contract. Many authors have been signed, not limited to the video that has been broadcast.

He said that Papitube will help the contracted authors in many aspects such as content packaging, modification and channel exposure. In this sense, Papitube is equivalent to a short video content incubator.

However, the trend of Papi sauce's popularity can be extended on Papitube.

Reported that, "Papitube contribution Video - the first shot" in one hour, WeChat's public address exceeded 100 thousand +.

According to the observation, in June 13th, the fourth phase of the Papitube contribution Video - fourth bombs began to show a decline: after 1 hours and 20 minutes, the reading volume was 86000.

For many of the readers who are very concerned about the advertising of Papi paste video patch, Yang Ming said that he has been keeping in touch with the "beauty and beauty makeup" which was photographed by 22 million yuan, but the advertisement will not be released in the near future.