In The First Quarter Of 2016, Net Profits Of Seven Wolves Fell By 5.18% Over The Same Period Last Year.

　　 Seven wolves The first quarter results released by the company in 2016 showed that the net profit of the company in the first quarter of 2016 was 64 million yuan, down 5.18% compared with the same period last year, due to the reduction of orders.

According to the performance report, seven wolves in the first quarter of 2016 Men's wear Operating income reached 709 million yuan, an increase of 11.05% over the same period last year. But seven wolf said that the company's net profit will continue to decline in the first half of this year. It is estimated that the net profit in 2016 1-6 months will be 89 million 200 thousand -1.15 billion yuan, down 20%-0 compared with the same period last year.

Seven wolves responsible person explained that the company orders in 2016 will receive a reduction in customer orders, so in the first half of 2016, the performance decreased compared with the same period last year.

Since 2013, the performance of male wolves has been declining and closing continuously. according to market In the first half of 2014, there were 3155 terminal stores in the first half of the year, and 2636 stores in the first half of 2015, representing a decrease of 519 compared with the previous year. According to the financial report, the revenue and net profit of men's clothing in 2013 decreased by 20.23% and 32.44% respectively. In 2014, the revenues and net profits of the seven wolves decreased by 13.79% and 23.84% respectively. In 2015, the men's clothing of seven wolves rose 2 billion 460 million, up 3.02% compared with the same period last year, but the net profit was only 270 million yuan, and it continued to decrease by 5.63% over the same period last year.

Solid clothing retail industry downturn, the company's continuous transformation and reform is the seven wolves men's clothing in the past three years, an important reason for the decline in performance. Seven wolf said that the growth of revenue in 2015 was mainly due to the new needle spinning business, but the low gross margin of needle spinning business had little impact on the net profit and total profit during the reporting period. At the same time, the adjustment process of seven wolves to wholesale mode transformation and reform has led to the income and profit of the original business.

The main industry continued to slump and decline in performance so that men's brand seven wolves continue to get involved in new areas, began to adjust strategy, from a traditional men's clothing enterprises to "industry + investment" business, and with its own funds 315 million yuan to participate in the establishment of the establishment of the Shenzhen Qianhai Efficient Finance Holding Ltd, set foot in the financial field.

Some of the shop owners said that they could not rely on simple customers to consume. The shock brought by the transformation and transformation of enterprises to physical businesses affected their daily operations. It is imperative to transform the clothing store to suit consumer consumption habits.

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