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India'S Largest Business Group Began Selling Overseas Luxury Goods.

2016/5/31 21:06:00 19

IndiaElectricity SupplierOverseas Luxury Goods

India Tata group's upcoming e-commerce platform Tata CLiQ has reached a partnership with luxury goods distributor Genesis, and has obtained exclusive online sale rights of brands such as Coach, Burberry and Furla in India.

Tata said that cooperation with Genesis has proved that we are determined to provide users with quality products. We will directly purchase goods through brand dealers and focus our cooperation on the market which has not yet entered the India market.

Luxury goods

Brand.

Genesis will also expand sales channels with Tata CLiQ to meet the increasing purchasing power of users.

It is reported that

Tata

Founded in 1868, it is the largest business group in India. Its business operation covers seven areas: communications and information technology, engineering, materials, services, energy, consumer products and chemical products. It has more than 100 operating companies, with offices covering over 100 countries in six continents and providing products and products for 85 countries.

Service export

Last week, Tata announced that it would launch an e-commerce platform Tata CLiQ for consumers in May 27, 2016.

The platform will initially cover shoes and clothing, electronic products, and will add new products in the future.

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On the surface, the international luxury giant and Alibaba seem to be tit for tat, and the international anti fake Alliance (IACC) is under the pressure of brand pressure to revoke Alibaba membership.

In April 13th this year, the Chinese electricity giant Alibaba announced that it joined the international anti fake Alliance (IACC), which triggered a boycott of many international luxury brands. First, the us light luxury brand Mike Coles withdrew from the international anti fake alliance to protest.

Then, luxury brand Gucci also boycotted the way out of the alliance.

Although the international anti fake alliance claims that Alibaba's accession is in line with the process specification.

But Gucci said that Gucci did not want to sit in front of a table with Alibaba on the issue of counterfeiting products, so Gucci decided to withdraw from the organization after the international anti fake alliance accepted Alibaba to become a new member.

Subsequently, the international anti fake alliance received an anonymous e-mail, asking the alliance to cancel the Alibaba membership of the organization, and said that if no cancellation, a large number of members would withdraw from the organization.

Finally, in May 14th, the group announced the cancellation of Alibaba membership on the grounds that "global brands are worried about Alibaba's commitment to counterfeiting counterfeit products".

However, other news shows that the facts do not seem to be so bad.

Luxury brands are not simply hostile to China's e-commerce platform. Recently, Hongkong reported that the development of the Chinese market, luxury brands have been fighting online stores, the most recent example is that Gucci is considering this step.

Before that, Chinese electricity suppliers had already entered the luxury market, selling dozens of high-end brands such as Giorgio Armani and Fendi.

Meanwhile, the Swiss watch brand IWC has begun selling products on WeChat, the most popular social networking tool in mainland China.


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