Nike Announces A List Of High-Level Personnel Adjustment

To maintain the company's freshness and face aggressive competitors, the US sports giant Nike has announced a series of high-level personnel changes.

Earlier in the face of competition, Nike admitted that it hired Dave Dombrow, senior vice president of the design department of rival Under Armour, and formally took office in 2017.

The personnel adjustment includes:

Phil McCartney, a senior manager with 19 years of experience, was appointed Vice President and general manager of Nike shoe department and took office in June 1st.

Tom Peddie, vice president and general manager of emerging markets, will become vice president and general manager of North American integrated market, and will take office in July 1st.

Ann Hebert was appointed Vice President and general manager of emerging market and formally took office in July 1st.

Christophe Merkel was pferred from the general manager of Nike Turkey market, and was appointed Vice President and general manager of Nike Japan market. She took office in July 1st.

Jim Reynolds from Nike Japan

He was appointed general manager of professional sports department and took office in June.

Last year, Nike recorded a total revenue of $30 billion 600 million, and is still a strong competitor in the field of sports. Its goal is to achieve an annual turnover of US $50 billion by 2020.

The competition of sports brand is also a direct competition of talents. In order to enable long-term service to the company's CEOMarkParker to remain in the next 5 years, Nike gave Mark Parke a 10 times reward over the past year.

To show encouragement.

But analysts say Nike must keep the company fresh because many other fashion brands are starting to compete for the share of sportswear.

Sports brand Nike announced its third quarter report. Data showed that the company's revenue in the third quarter was lower than expected, and revenue rose 8% to $8 billion 30 million in the first three months of February 29th, ending Nike's 14 quarter earnings.

Analysts say Nike's outstanding performance in the past ten years owes much to the lack of substantial competition in the industry.

In other words, Nike has no real rivals.

But now things are changing.

In recent years, investors seem to wake up for the first time in the sleeping Adidas.

At the beginning of this year, Adidas announced the new appointment of personnel. The CEO Kasper Rorsted of Germany's daily chemical giant Henkel group will join Adidas to become the new CEO of the group, and the group's current CEO Herbert Hainer will leave in the end of 9.

Adidas said that the company had learned from past mistakes, and the company did not pay attention to consumer demand. Too static led to the loss of consumer enthusiasm for the brand.

Thanks to the strong performance of the shoe market, Adidas group's strong performance, the first quarter net profit surged 38%, Adidas and Kanye West launched Yeezy sports shoes have been an unprecedented success, this movement continues.

In addition, the cooperation between Superstar and Adidas and Stella McCartney is also very popular. The latest NMD style is also very successful and sold out in two days.

In addition, in the US market, Nike's rival Under Armour is also reluctant to take advantage of the opportunity to try to challenge Nike's market position. Under Armour's net profit has increased by 20% in the more than 10 quarter of a year. Its key to success is to continuously satisfy users' needs and bring new products and innovative technologies.

More recently, more than $1 billion has been spent in the continuous acquisition of digital sports and healthy mobile communities. Under Armour announced that it was going to bend overtaking instead of Nike.

Boss.