Hangzhou Cross Border E-Commerce Operators Are Seeking Business Pformation At A Loss

It is understood that Zhang Hao (alias) is cross-border business "Europe top quality" business manager of the operation Department, the platform is positioned for high-end domestic goods imported from Europe, this is a good business, but now is experiencing trouble.

In May 6th, Zhang Hao told reporters that the company's current business performance has dropped sharply. "There is hope ahead, but now it is no longer possible."

"Europe top quality" is stationed in the Hangzhou cross border e-commerce comprehensive pilot area, and one month after the implementation of the cross-border electricity supplier new policy, the entire Hangzhou cross border e-commerce comprehensive test area imported 1 million 381 thousand and 200 parcels, shipped 46 thousand pieces per day, down 57%, and the impact was greater.

From reluctance to loss making

"Europe top grade" office is located at

The two floor, the entire office area of nearly 1000 square meters, "now the new deal has come out, single more than 2000 yuan can not be done, and there are 20000 yuan per year limit."

Zhang Hao said.

In April 8th, the Ministry of Finance announced that the value of single paction was raised to $2000 from the postal tax policy to $2000 while the retail tax on cross-border e-commerce retail goods was imported. At the same time, the personal annual paction limit was set at 20000 yuan.

"A lot of electrical appliances are priced over 2000 yuan / piece, and they can not be divided. These goods are now completely inaccessible, so our platform needs to be drastically adjusted and can only go to less than 2000 yuan, such as food,

And shoes, and these categories are very competitive. "

Zhang Hao told reporters that the company now has operation points in cities such as North and Guangzhou. Hangzhou started in November 11th last year, less than half a year ago.

"At the beginning of the month, the Hangzhou company has at least $5. 6 million turnover, and now the turnover of the platform is more than ten million yuan, and the performance has gone down too much."

"The old mode can still be maintained, and the current state is losing money."

Zhang Hao said there was hope before, and now all hope is gone.

According to Zhang Hao, the company's main line is to make home appliances and make furniture under the line.

Among them, the furniture industry is a bit better. If the appliance pformation needs 3C, a 3C certification may cost more than ten million yuan, and the cost will be higher, and the cost will be longer.

Main business seeks pformation

In the cross border e-commerce industry park in Hangzhou, it is seeking to pform its business into "European top quality".

Wang Yihang is vice president and COO of "foreign things". It is a cross-border import e-commerce platform which is both bonded mode and direct purchase mode, providing hot products in foreign supermarkets, such as

Health care products, organic food, cleaning products and so on. At present, the amount of platform operation has been over 100 million yuan.

Wang Yihang told reporters that after the new deal of cross-border electricity providers came out, the cost of "Hai Tao" increased, and the selling price would also rise, but the cost would eventually be borne by consumers.

Of course, during the pition period, consumers are also in the adaptation period. Therefore, in order to stabilize their performance, the East West platform has borne some expenses for consumers.

For example, there is a policy of parcel post tax on the platform, which assumes all the price changes caused by the new deal.

"In the long run, when consumers' consumption habits are nurtured, the final consumption escalation, consumers are willing to accept the cost increase caused by policy changes."

Wang Yihang thinks so.

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At present, in order to cope with the impact of the new deal, the "foreign things" are also adjusting their business structure. According to Wang Yihang, the company has mainly bonded and supplemented direct purchase, but now it has changed to continue to engage in cross-border bonded activities, while vigorously developing cross-border direct purchase and general trade. "Cross border direct purchase needs to build overseas warehouses".

In Wang Yihang's view, the implementation of the new cross-border electricity supplier policy is also a process of reshuffling. Many enterprises with weak brand strength and those with no qualification will be eliminated in the new deal, so the powerful enterprises will better regulate their products.

Local governments are caught unprepared.

The cross border e-commerce Industrial Park in Hangzhou is an important part of the cross border e-commerce comprehensive pilot area in Hangzhou. It opened in July 8, 2013, and exported and imported more than 10000 pieces per day.

Reporters from the park management committee learned that the park's cross-border electricity business is divided into export and import direct mail mode.

At present, it is proposed to build a cross trade town integrating the cross border e-commerce innovation and entrepreneurship center, cross-border e-commerce service center and cross-border electricity supplier big data center.

In May 6th, when reporters interviewed in the park, the senior administrative departments of the park and relevant leaders of the lower city of Hangzhou were convening ten functional departments, such as the State Administration of Taxation, inspection and Quarantine Bureau, customs, commerce, and development and pformation, to discuss and analyze the impact of the new cross-border electricity supplier policy.

Lou Yang, director of the office of the Hangzhou cross border Electricity Industry Park Management Committee, told reporters that at present,

There are many problems. However, "we have no way to adjust as local governments. We can only support some enterprises through some policies."

At present, whether the park is supporting policies? Lou Yang said, "not yet. We are a bit unprepared.

Because it is a new thing now, and we have never seen such things before. "

Affected by more than just industrial parks, according to the Xinhua news agency quoted the Hangzhou entry exit inspection and Quarantine Bureau, said that the implementation of the new cross-border electricity supplier policy for a month, the entire cross-border e-commerce comprehensive test area in Hangzhou imported 1 million 381 thousand and 200 packets, shipped 46 thousand units a day, a decrease of 57%, the impact of the larger.