Sports Development "13Th Five-Year" Plan Released Sports Brand Usher In New Opportunities

According to the latest news, recently, the Sports Bureau issued the "13th Five-Year plan". Under the new planning drive, the sports brand will usher in new opportunities and will get better development.

In May 5th, the state

The General Administration officially promulgated the "13th Five-Year plan" for sports development, and determined the main goals of sports development during the 13th Five-Year period.

By 2020, the total scale of the national sports industry exceeded 3 trillion yuan, and the annual growth rate of the sports industry added value was obviously faster than that of the same period. The proportion in the gross domestic product reached 1%, and the added value of the sports service industry accounted for more than 30%.

Sports consumption accounts for more than 2.5% of the disposable income per capita.

The reporter noted that an important part of the sports development plan during the "13th Five-Year" period is to expand the supply of sports products and services and promote sports consumption.

Specifically, first of all, we need to adjust the sports industry structure, implement the sports service industry quality project, sports goods manufacturing industry innovation and upgrading engineering and sports industry integration development project.

Taking the key sports such as football, ice and snow as the driving force, we explore the industrialization development path of sports events.

Guide and support "

Sports development encourages the development of mobile Internet based sports life cloud platform and sports e-commerce platform.

In addition, the planning also requires the guidance of sports consumption. Conditional areas can explore the issue of sports vouchers for specific groups or at a specific time; guide the social forces to revitalize the stock resources, pform old factories, warehouses, and old commercial facilities for sports fitness;

The industry generally believes that with the support of policies, China's sports industry will enter a period of rapid development, and the development of sports industry will also lead to the development of related textile, clothing, commercial and retail industries.

Everbright Securities textile and clothing analyst Li Jie said here that under the current consumption upgrading background, the awareness of national fitness has been increasing, and all kinds of fitness activities in China are booming, and the sports consumption market is in the ascendant.

In promoting sports consumption, the plan has made it clear that it is necessary to improve the market competition mechanism, encourage social capital and modern operation to revitalize sports resources and facilities, and increase the construction of sports facilities. It helps to break down trade barriers, eliminate policy barriers, speed up the marketization of sports industry, and further promote the long-term healthy development of sports industry.

According to the development goal put forward by the State Council in Article 46 on accelerating the development of sports industry to promote sports consumption, the total scale of sports industry will exceed 5 trillion yuan in 2025. It is expected that the domestic sports industry will benefit from the gradual release of dividend policy, accelerated consumption pformation and upgrading, external factors (successful declaration of Asian Games and Winter Olympic Games) and so on, and will enter the golden age of sports industry for ten years.

According to the industry research report from the League of nations securities, the main income of the sports leisure sector continued to decline, which achieved positive growth in 2015, but the net profit was not performing well. It is noteworthy that the inventory turnover rate of the industry has obviously stabilized.

In recent years, AH share sports and leisure listed companies are generally faced with declining performance, inventory backlog and intensified competition. Some listed companies have quickly adjusted their strategies and have taken the lead out of the adjustment cycle. Zhu Leting, a researcher at the League of nations securities, believes that the sports leisure sector is expected to quickly step out of the industry adjustment period and enter the high-speed growth channel, especially the outdoor market, under the guidance of universal sports and fast fashion.

In terms of stocks, it is suggested that we should pay close attention to the active niche layout related sports industry and the listed enterprises with the advantages of industrial chain integration: 1, Pathfinder (outdoor + Travel + general eco strategy); 2

Sports industry chain layout integration leader); 3, Sanfo outdoor (outdoor sports leader); 4, xunxing shares (two main industries: manufacturing + emerging big health industry).