It Is Imperative For Tiger To Join Hands To Bet On Sports Industry.
Tiger sports prospectus shows that tiger sports sports public offering does not exceed 33 million 334 thousand shares, raising 420 million yuan, of which 320 million yuan for upgrading the Internet technology platform.
Despite tiger sports called "breaking"
Internet media
The traditional Internet enterprise mode of "vertical content + advertising", its revenue structure and advertising revenue still occupy the main force.
60.78% of the 200 million revenue in 2015 came from the advertising business.
"
management model
In view of this, tiger is still using the media platform to integrate resources and the layout of the industrial chain. The media business has made rapid progress in the initial stage of development, and has also provided resources and capital support for its business expansion.
A media researcher who did not want to be named told the times weekly reporter, but there is still uncertainty about when the value added business and other businesses will make a larger contribution.
The development of tiger sports can be traced back to the 2004 basketball forum hoopCHINA, and to 2007, the predecessor of Shanghai tiger Sports Culture Communication Co., Ltd. (hereinafter referred to as "the"
Tiger pads Limited
It was established in Shanghai.
In 2015, tiger flapping was changed to Limited by Share Ltd. In July of the same year, Hu Pu sports increased its capital by 5 times. Its registered capital increased from the initial 200 thousand yuan to 100 million yuan.
The main two platforms of tiger sports are tiger sports network and tiger mobile sports client. As at 2015 December 31st, the number of active users on the platform was about 45 million.
In the mode of operation, it provides users with full coverage of sports related contents and services under the online and offline sports, mainly including sports information, community interaction, online value-added, sports operation, sports service, merchandise and service guide.
Besides, sports marketing and value-added services are also the main components of their revenue.
In 2015, the marketing revenue of tiger sports was 27 million 570 thousand yuan, accounting for 13.75%, which was lower than that of the previous 20% years, and its value added business accounted for about 20% in the past three years.
In 2015, its value-added services amounted to 41 million 230 thousand yuan, accounting for 20.56%.
According to the briefing, the current value-added service of tiger sports is mainly the business of e-commerce, and Future Ltd will continue to explore and try other innovative modes on the basis of continuing to expand the business of e-commerce.
Throughout the past three years of tiger sports sports business data, asset scale, business scale has achieved rapid growth.
Among them, the total assets of the company increased from 113 million yuan at the end of 2013 to 350 million yuan at the end of 2015, with an average annual compound growth rate of 77.89%. Business income increased from 98 million 380 thousand yuan in the year of 2013 to 200 million yuan in the 2015 year, with an annual compound growth rate of 42.78%. The net profit of tiger sports from 2013 to 2013 was 15 million 180 thousand yuan, 7 million 500 thousand yuan, and 7 million 500 thousand yuan respectively.
Although the tiger is not limited to the traditional Internet enterprise mode of "Internet media + vertical content + advertising", its revenue structure and advertising revenue still occupy the main force.
Tiger sports sports revenue in 2015 was 200 million yuan, of which 60.78% of the revenue came from advertising business, while in 2013 and 2014, the advertising revenue accounted for 55.64% and 55.55% respectively.
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