Lion Capital Acquired The Juicy Couture Parent Company To Seize The Market Very Quickly.

Recently, the fashion industry, which is caught in the capital cold winter, increasingly needs to integrate industry resources through mergers and acquisitions.

As the most likely to become partners.

And began to dispatch again.

It is reported that Juicy Couture's parent company, the US brand management company Authentic Brands Group (referred to as ABG) was acquired by some well-known private Holdings Company Lion Capital recently.

Lion Capital has invested in Jimmy Choo, La Senza and American Apparel, and its activity in the fashion field is very alarming. This time, the group revealed that about 20% of ABG's share was acquired, but the detailed purchase amount was not disclosed.

In addition, Lion Capital will send a representative to the board of ABG group, while ABG hopes to double the core earnings EBITDA of the brand through the acquisition.

But Lion Capital needs to learn the brand management mode through this resident representative.

In addition, though privately held

In the process of development, it will lose a certain degree of freedom, but it is also beneficial to the promotion and development of brand.

How many brands will be added to private equity companies in the future? It will depend on when the capital winter will end.

This is not the first time the fashion industry has come close to the private equity giant.

Tommy Hilfinger, Kate Spade and other brands have been more or less "committed" to private equity funds. On the one hand, private equity funds can provide them with more cash flow and provide them with advice and advice on business management mode, which is very beneficial to designers who lack little experience in retail management.