Why Is The "US State" Booming For A Long Time And Its Performance Will Continue To Slide?

817 way

Surrounding the construction of the subway

70, 80 and 90's on Metersbonwe.

I am familiar with it, but a careful citizen found that in the past, the number of "American state" clothes in the large number of shops in the streets and alleys in Fuzhou has been reduced.

The performance Bulletin released by "US bond" shows that its net profit in 2015 dropped 396% compared to the same period last year, losing 431 million yuan, which is the first time that it has lost 7 years since its listing.

According to the company's top executives, the number of stores opened in Fujian has been reduced by nearly 30%.

East Jie Kou, once the boss of Fuzhou business circle.

Nowadays, the construction of the East Jie Kou subway has been greatly reduced, and the "American state" accompanying it is also slightly cold.

"Two stores in the vicinity of the East Street business circle are companies that focus on" training ", but because of the sharp decline in performance, it is still hard to maintain.

Yesterday, the "American state" 817 shop shop clerk told reporters, "last year, the performance decline is particularly obvious, the salary is more than the peak of 1100 yuan."

According to press enquiries, by the end of 2014, there were more than 4000 Direct stores and franchised stores in the United States and more than 5000 in 2012.

According to the company's top executives, "US state", "thousand shops shut down" is to close those unprofitable invalid shops.

The number of shops in Fujian district has shrunk by nearly 30% compared with the peak, and the Fuzhou area has shrunk from the original more than 20 to about 15.

Why the performance of the "US state" will continue to decline? For this reason, the top executives said that many of its brands were not much improved in operation, including the self operated e-commerce platform, and more importantly, in ZARA and many other international markets.

Under the impact of brand and online shopping, the market share of "Mei Bang" clothing was diverted.

In addition, he believed that the number of franchised stores accounted for more than half of the total number of stores opened. "The management level of franchised stores is far behind that of Direct stores, which largely reduces overall revenue."

Next, the three or four line city will be the "American state" key business area, similar to the city of Fuzhou, do not rule out the possibility of further reducing the number of shops.