What Will The "Supply Side Reform" Bring To The Traditional Clothing Industry?

First, the garment industry is undergoing great changes.

Since March, there are many

Listed companies released last year's annual performance report, and the enterprises such as Lang Lang, seven wolves and tiger capital have achieved good results and achieved a breakthrough. However, in the report, many enterprises also indicated that after the economic slowdown, the garment industry entered a slow growth stage, and the competition would be more intense.

At the same time, after the rise of the Internet, the traditional business model is facing new challenges.

After the rise of online shopping, the demand for personalized products is becoming more and more obvious. Traditional scale production is facing challenges.

Dr. Zhong Kang, Research Institute of the Chinese Academy of Sciences: today, our consumers and our customers emphasize their personality more. Our clothing should reflect his cognition of himself and reflect his own taste. Therefore, our clothing industry has become a small production mode, such a production mode, small batch, multi variety and short delivery period.

Zhong Kang, a doctor of the Chinese Academy of Sciences, believes that the traditional industries represented by shoes and clothing are in the age of great changes. On the one hand, labor costs have increased substantially, and workers engaged in workshop production will gradually decrease. On the other hand, the demand for consumers has also undergone tremendous changes after the improvement of living standards.

Doctor, Institute of Chinese Academy of Sciences

The pformation of production mode is a foundation for the pformation of business mode just mentioned earlier.

Production, we say, is the foundation of garment industry.

How can traditional manufacturing enterprises adapt to such a change?

Dr. Guo Zhong Kang, Institute of Chinese Academy of Sciences: we are discussing the whole country, and even the whole world is discussing the future of the manufacturing industry. There are various concepts in intelligent manufacturing, including the industrial Internet, which is proposed by GE; the smart factory, and then to the German industry 4.

Two. Liu Yiqun: change business mode and explore personalization.

With the tide of Internet + wave, the traditional clothing industry is facing new challenges. How should we push forward the supply side reform and adjust our business strategy? We are going to explore some enterprises in Quanzhou.

In recent years, "80, 90" and other gradually become the main force of consumer groups. The young people who are baptized by the Internet are naturally dependent on and interested in online shopping. Therefore, many Quanzhou clothing enterprises are exploring the "Internet +" business model.

Liu Yiqun, general manager of Wolf Road Clothing Co., Ltd.: we hope that we will further cooperate with some Internet Co, that is to say, we hope to directly communicate with consumers and brands through the ERP system, or from the Internet system.

Liu Yiqun said that enterprises have many years of experience in product R & D and marketing, and enter the Internet era. Enterprises will make full use of new technologies such as big data according to market changes, focus on areas they specializes in, and take personalized roads.

General manager, Wolf Road Garments Co., Ltd.

When we make the basic item of T-shirt, we directly participate in the design of DIY through the consumer, and then we directly design the pattern for him to help him customize this piece. If the consumer participates in it, it may further recognize your brand and become your loyal customers.

Liu Yiqun said that although the situation of the textile and garment industry is still grim, enterprises will firmly follow the fast fashion and personalized market positioning, increase the intensity of supply side structural reform, and research and develop innovative products.

In the past two years, the practice has achieved remarkable results.

Liu Yiqun, general manager of Wolf Road Clothing Co., Ltd.: or to put some oversized and miscellaneous brand series instead of subtracting them, we may eliminate them, and then take the cowboy and T-shirt as our strong strengths. We will continue to exert strength on this piece.

Three, "red collar mode": mass production to mass customization.

The use of Internet, intelligence and other new technologies to develop personalized customization has become a new trend. Shandong Hongling group has developed this model to the extreme, completely subverting the traditional scale operation.

For garment production enterprises, how do they call for green production accordingly? The red collar group thinks it is custom-made because it can allocate resources most efficiently on the basis of demand.

Li Jinzhu, vice president of red collar group: it is a way of customization, a change of industrial civilization, that is, what products you need, what products we produce, how much we need to produce, when we need them, when we need to produce them, what levels we need, what kind of styles, styles and prices we want to produce, so this way must be the trend of global economic development.

Since 2003, the red collar group has invested 260 million funds in 12 years. With the information internet thinking, the red collar 3000 artificial factory has been set up as its laboratory, and has built up its own big data system, upgrading and optimizing it on the basis of the original resources, realizing the pformation from scale production to scale customization.

Li Jinzhu, vice president of red collar group, if you are a manufacturing enterprise, you need to make a fundamental change in your production capacity and mode of production so as to achieve this kind of flexible, even intelligent manufacturing, to meet the needs of consumers quickly.

Customized products are made by means of industrialization and efficiency and cost to make customized products for consumers' individual needs.

The bottleneck of traditional customized business growth is that personalized products can not bring about high cost in scale production. But the red collar mode is to produce personalized products in industrialized process with high efficiency, low cost and controllable quality.

The production enterprises have sufficient technology and conditions to interact with consumers. They can not only remove intermediate agents, reduce circulation costs, but also solve the problem of overproduction from the needs and guidance of consumers.