What Is The Consumption Mentality Of "Crazy Shoes"?
Apple mobile phone, grab commercial housing source, grab concert tickets, now even a pair of
shoes
When people are crazy about the strategy of starvation, or are they in a bad habit of following suit? When consumers are being led by the marketing strategy of a businessman, it is worth the reflection of consumption rationality. If the queuing "true love powder" is satisfied with the feelings of the value of the product, or is it satisfied with the vanity of the first hand, the relationship and difference between them should be clarified, which will help to conduct a more objective judgement on the business behavior.
The existence of behavior is reasonable, and the fans are naturally at any cost and take it as a pleasure.
However, whether or not it is reasonable or not is another dimension.
Personal behavior is of course free, but in combination, it will become a social phenomenon. Therefore, it should also consider the boundary, otherwise it will increase the cost of the whole society.
Because of the craziness of consumption and the effectiveness of marketing strategy, a pair of shoes make "magic yellow cattle".
If we say that nowadays is a time of material shortage, people's demand is always hard to satisfy, and there is no substitute product. Huge competition leads to the act of mad act, and there is love.
And in today's extremely rich environment, still use the style and model as a publicity gimmick, attracted fans crazy, whether the cost is reasonable or not, it is worth everyone's calm thinking.
Chinese people have always followed the habit of following suit, that is, the onlookers culture, which makes it easy to create "onlookers".
When a lively mentality is consumed
market
After being used, it will become a grand sight for queuing up for goods.
However, compared to the rigid needs of queuing up for medical treatment and schooling, the soft demand for a pair of shoes rises to "emotional needs" and "cultural heights". Is there some strong sorrow for new words? In fact, love is not necessarily acquired, but quiet attention is the highest level.
After queuing up to buy mobile phones, many people are also discussing a problem, that is, the product with stronger functions is just a daily necessities. Moreover, with the upgrading, it will be replaced by new products at any time.
The principle of rational treatment and practical first is the attitude that consumers should have. It is also the way to avoid being induced by speculation.
Because to some extent, this phenomenon has "Chinese characteristics". The same way is almost impossible in foreign countries, because foreign consumers, even loyal fans, will not be crazy and excited for a product, and take the first time as a pursuit.
Because they know that any product is "sales volume king", the so-called hunger marketing, but a strategy to appetites people, so long as consumers do not cater for and do not cooperate with them, the cattle will lose the market, and businesses will play a dull game.
Now, think back to the fact that the apple phones that were crazy at that time were not everyone's products, but the products that were obtained at a great time and money cost were soon replaced by more new products. The pursuers were once again caught up in a new round of hunger and thirst.
In fact, hunger and thirst.
marketing strategy
It is not just how rare and precious the products are, but the habit of watching and showing off, which has led to group blindness and craziness.
What is the consumption mentality of "crazy shoes"? This requires individual reflection, and requires group thinking. It can rise to social and cultural problems to avoid the accumulation of costs and the superposition of risks.
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