"Ye Asked 3" 60 Hours Of Gold Absorption Exceeded 400 Million Box Office All The Way Up.

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The action movie starring.

Since its release in March 4th, box office has been rising all the way.

On the first day, it closed 150 million. It was the first film that broke into the box office after March.

"It's the 25 consecutive day since it was released.

According to China's box office network data, at present, the film has an average of 40% slice rate, and it has been released for 3 days to get 443 million box office (deadline: March 6th 19:00), and the weekend has not yet finished, it has completely surpassed the previous two summits.

At the same time, following the release of Ye question 3, a number of netizens sent out screenshots on social platforms, questioning Fang Yip 3's alleged involvement in buying box offices, such as Dongguan Evergrande movie city.

Pacific studios (Shu Xi shop) and other national film city, there are zero field full scene, working days are not prime time tickets sold out, the fare 203 yuan and other abnormal situations.

More media said that before the movie was released, ye asked 3 to sign a contract with a target guarantee of 1 billion.

For a time, public opinion began to smoke four times.

As of press time, the film side did not give a formal response to the query.

Recently, the film and Television Bureau of the State Administration of press and publication reiterated that during the special operation of the movie market nationwide, there were some false scenes and some box office cases in some movies and some theaters at some time.

"The box office for the use of illegal means, the national movie ticketing comprehensive information system and the ticketing platforms will not be counted, no recognition, the box office data that has been included in the platform will be eliminated, and the producers, issuers, ticketing parties, yard and cinemas will immediately stop unfair marketing behavior, and will be dealt with according to the seriousness of the plot and according to the law."

Cinemas respond to controversy: how to identify the identity of the customers?

Netizens in the ticketing website's screenshots questioned the cinemas, including the Beijing Meijia Sanlitun studios, Beijing UME anzhen shop, Shuangjing store and Huaxing store. The abnormal pre-sale phenomenon included only the first two rows were all bought, the pre-sale seats were arranged in a fixed number, and even on Monday March 7th, most of the venues were packed.

There has been no formal response from the producers. Only the publicity poster issued by the company's fire media gives counterpart counterattack: "203 yuan / Zhang's ticket! Do you believe it? If you want to ask" black question 3, please be more professional! "

Reporters connected with Liu Hui, general manager of Beijing UME international studios, who was questioned about box office abnormalities due to a box office on weekdays. She said she was very helpless. "After being released, the domestic movie was suspected to be false because the box office was good, and the matter itself is doubtful.

With the magnitude of the "Ye question" series, the box office and the film layout are very normal. Finally, 1 billion is also expected. According to her introduction, compared with the animated movie "crazy animal city" released in the same period, there are 13 rows every day, and leaf question 3 is 30% in the movie city, that is 15 days a day.

Because of the non working day, the attendance rate is seven or eight up and down, and the current theaters sold for 2 games in the afternoon of March 7th and 4 in the afternoon of March 8th. "When the 38 women's Day is scheduled, there will be more concentrated units. Why is it that no one in the imported movie theater says that the domestic movie package seems to be a big thing?" she is very embarrassed about the current dilemma. "In this case, the cinema is very difficult to do. How can the identity of the group customers be identified?"

Industry experts analysis: no external factors negate movie value

Even if there is a box office from the left hand to the right hand, this is similar to a hidden rule, but the purpose of each film may be different. Some of them are to create a word of mouth effect on the first two or three days, thereby increasing the number of film rows, bringing a certain degree of social hot topic, and possibly breaking the box office record, which should be said to have become the grey area of the industry.

In recent years, the domestic movie box office has been innovating repeatedly. It is also a story about ye question. Wilson Yip is a good director. Ye question 3 may not be like Wong Kar Wai's "master of the great master". It is new, sentiments and personal pursuits, but its production is fluent, which is in line with the mainstream view of the standard commercial movie.

It would be unfair to deny the selling and commercial aesthetic value of films because of such external factors.

Last year, "killing Wolves 2" and "war wolf" from the theme, are action movies, one 560 million, 540 million, achieved a kung fu movie 500 million box office ceiling breakthrough, "leaf 3" better quality, it will certainly have better box office performance than the previous two films.

In addition, after the Spring Festival, the mainland's shadow market in March was relatively low, and there was no particularly attractive and weighty Chinese blockbuster.