Adidas's Stock Price Innovating To Catch Up With Old Rival Nike

Leaving in September of this year.

CEO Herbert Hainer submitted the group earnings report for 2015 years.

German sports giants show a momentum of coming back, and they are catching up with their old rival Nike.

Excluding the exchange rate factor, the group's sales grew by 10%, and gross margins increased by 0.6 percentage points to 48.3%. Thanks to football and lifestyle, sales of group core brands increased by 16%, of which Western Europe grew 29%, while North America and greater China also grew by two. Adidas's share price hit a new high of two years.

Due to the events such as the Copa America, the European Cup and the Olympic Games, Hainer said that this growth is expected to be maintained in 2016.

As for the upcoming new CEO Kasper Rorsted, we mentioned in the 1 month report that the outside world has different opinions about him. He may continue to peel off some non core assets as a decisive leader. After Adidas had closed its stores in Russia, and was ready to sell golf business, the cost of marketing was used to compete in the US market.

"We roll up our sleeves and restructure our business. This will be a perfect return."

Hainer said to reporters, "orders for main lifestyle and Performance products are already full. This year we will shine on world-class sports events."

The CEO seemed to have breathed a sigh of relief in his last financial year.

Herbert Hainer

On Wednesday, Adidas put forward two new shareholders' quota and hoped that shareholders would approve 4 additional seats for the board of supervisors.

The nominees are Egyptian billionaire Nassef Sawiris and Ian Gallienne, the latter is the joint CEO of Belgium investment group GB.

At present, Adidas's board of supervisors consists of 11 Germans and 1 Frenchmen. The new Sawiris and Ian will bring diversity and even more orders to the group.

On the one hand, emerging market means more orders for Adidas. Through nearly five years of change, the market share of ADI Greater China is close to Nike. On the other hand, they must refocus more on core brands.

Let's make Adidas cooler.

In the past, the board of directors of Adidas had not been able to grasp the product well.

So sentimental and visual effects are being blamed. Compared to the ADI executives from accountants and salesmen, Nike's board includes apple CEO Tim Cook, and its incumbent CEO herself is a designer.