China'S Visit To Japanese Tourists Has Gone Through The Experience Of "Experiential Consumption".

Japanese media said that although China's economic slowdown and other concerns, but in 2016, Japan's Spring Festival business war is still strong. However, unlike previous purchases such as home appliances, the best-selling commodities have shifted to daily necessities such as cosmetics and food for their consumption.

During the Spring Festival holiday on 7~11 February, sales of duty-free goods brought by Japanese visitors to China increased by 68% compared to the same period last year. Particularly strong is the Osaka store of Gao Dao house, which has created a record of 2.6 times the sales of duty-free goods. Cosmetics, which play a stimulating role, have begun to sell well besides traditional basic cosmetics. According to the public relations official of the store, in Osaka, where the occupancy rate is more than 90%, due to the fact that guests could not book rooms during the Spring Festival holidays, "the guests showed a trend of decentralization, and Chinese guests began to increase from the end of January before the Spring Festival."

In Osaka's department store, Abe HARUKAS near rail stores, sales of duty-free goods on February 7~8 increased by about 30% compared with the first 2 days of 2015 (February 2015 18~19 days). Many guests buy cosmetics such as cosmetics and chocolates at Valentine's Day promotion counters. On the one hand, it is alleged that although the sales volume of luxury goods has increased, the unit price has declined slightly.

In addition, there is a similar trend in the three stores of the department store. Sales of duty-free goods increased by more than 10% during the Spring Festival in Tokyo's Ginza. The store said that apart from cosmetics, "outstanding Japanese made goods" have been noticeable.

With the increase of visitors to Japan and free travel, it is not limited to Shopping But the demand for "experiential consumption" pursuing Japanese experience is also rising. Bi cool camera is wearing a kimono in a shop in Tokyo's pool bag. Bathrobe The service of photographing commemorative photos has been welcomed by tourists.

On the one hand, in Sapporo, Hokkaido, although the "Sapporo ice and Snow Festival" closely coincided with the Spring Festival, the sale of high priced goods slowed down, and the commercial battle in department stores did not set off a climax. The sales volume of the first three days of February in the three provinces of Sapporo and Sapporo, Imai's head office, was two. The total number of shops in Sapporo increased by only a few percentage points over the same period last year. At the same time, sales of duty-free goods increased by only a few percentage points.

Visitors to Japan " Pop buy In the context of the interim announcement, the company launched the shuttle service for wealthy foreign classes in Niseko, Hokkaido (Niseko) in February 8th. 5 days before the appointment, you can enjoy the German Audi's most high-end car "A8" pick up, the cost is 35000 yen (about 2012 yuan). If necessary, reception services can also be provided by professionals.

In Dalian, Liaoning, sales of commercial facilities such as "Jia Zhao Ye square", clothing stores and jewellery shops decreased by 10~30% compared with the same period last year. The manager said with dismay, "I never expected such a small customer." As the trend towards reducing purchases is not urgently needed, the downturn in commodity sales has intensified.

The number of overseas tourists seems to reach a record high of about 6 million. Visits to Japan, Thailand and South Korea and other surrounding Asian countries are numerous. But because of the depreciation of the renminbi and so on, the "massive purchase" seems to have reached its peak. The Chinese New Year holiday ends in February 13th.

The Spring Festival commercial war is an important indicator to predict future consumption trends. During the Spring Festival of 2016, the growth rate of China's domestic retail sales was unchanged from the current record of 2015, which was the lowest level since 2005 (11% growth). Entertainment and consumption such as tourism and movies are strong. On the other hand, sales of goods such as luxury goods and clothing are not good enough.