Logic Behind Gilt2.5 Billion Dollar Selling

Since last month, the New York model of business start-ups and unicorn Star Valley electric business Gilt Groupe Holdins Inc have been successfully acquired by the Canadian retailer Hudson s Bay Co in recent $250 million.

Hudson'sBay was affected by this message and returned to the market after a low price of 3.7% yuan on Thursday, which fell to the 16.23 week's 52 week minimum price. It rose 0.41% to 17 Canadian dollars at noon yesterday.

After completing this unfair acquisition, Hudson's Bay group said it would complete the acquisition of Gilt Groupe Holdings Inc with us $2 billion 400 million in 2013.

Department stores Saks Fifth Avenue's discount department store Saks Off 5th integration, to provide consumers with more online shopping options, in the future also plans to set up Guilt concept stores in the latter, to create a full channel sales mode.

Despite this unfair acquisition, Gilt's selling price of $250 million is less than 1/4 of its peak value of $1 billion 100 million in 2011, but,

The integration has become the only trend. Gilt is looking forward to what the new club can do.

In contrast, the sad situation of the unicorn was due to the rapid rise of membership sales in the 2008 economic recession. The products were also dominated by female luxury discounts.

But with the recent market rebound and the development of discount retailers led by Saks Off 5th,

And its popularity also diminished.

Therefore, the integration of flash purchase industry has become a trend.

In contrast, in 2014, Gilt's main competitor, the American fashion flash website Ideeli, was bought by Groupon Inc, the world's largest group buying website. The delivery price was only $43 million, less than half of the total Ideeli financing amount of US $107 million.

However, despite the decline, Gilt.com still has more than 9 million members, and mobile orders account for 50%.