There Are Reasons Why There Are No Real Fashion Buyers In China.

What are fashion buyers?

A buyer is a niche job that has only been developed to a certain stage in the retail industry.

In foreign countries, buyers have gone through more than half a century of development at least, and have become a very mature profession.

Generally speaking, as a link between design and sales, buyers mainly change from design or sales. About 70% of buyers in mature markets come from design or fashion related majors, and about 30% of them come from.

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Mature brand buyers like ZARA and GAP are mostly pformed by designers.

But in China, the development of designers is not mature enough, and professional designers are relatively scarce, so they are able to turn to buyers again. Therefore, the prototype of domestic buyers mostly comes from salesmen.

Although there is still a big gap in their professionalism, their duties are somewhat similar to those of buyers. They choose products that are familiar with each other and meet the needs of local consumers, and purchase in advance.

However, their choices are mostly confined to a certain brand range, so they are more like a small wholesaler.

With the change of external environment and the growth of enterprises, some Chinese brands have begun to pay more and more attention to interacting with their most popular buyers, agents.

In the past, two orders have been turned into four seasons, six seasons or eight seasons. Before the formal order of the order is held, a number of important agents are invited to select products and put forward opinions and evaluations to determine the quantity of production or to revise them again.

Although the proportion of interaction is not large, it has begun to show signs.

Domestic brands, such as song Li Si, Ou Shi Li and BELLE, will interact with agents (BELLE's recall after BELLE's dealership) in a variety of ways before the large-scale listing of products, so as to ensure that products can be more acceptable to consumers.

Secondly, from the growth environment of buyers, there is still a lack of professional training environment in China, and there are specialized buying courses abroad.

Fashion trends, data, financial management, and all the information that buyers need to know will be included.

By learning these buying courses, we will understand that this is a professional duty with special requirements, rather than a fictitious and vague form of address.

After reform and opening up

In the past 10 years, with the upgrading of China's consumer market, the scale of garment enterprises has been expanding. But why is there no real buyer in China? We can easily understand from the upstream and downstream of buyers and the environment of Chinese buyers.

First of all, in the downstream retail enterprises, there is little special establishment of "buyer" post. If you introduce yourself as a buyer when negotiating with upstream suppliers, it may be difficult for the other side to understand.

Buyers are not a common profession in the industry.

Only when the "buyer" is not only a concept or topic, it is often mentioned by people, but really as a post, reflected in the organizational structure of the enterprise, only to represent this occupation is maturing, and the role of this position can really be played out.

From another angle, the buyer is actually an indicator. Its quantity and maturity will affect the maturity and foresight of China's fashion week or fashion release.

But in the moment, companies do not pay much attention to the position of the buyer.

Now, like Lewis Vuitton and Chanel, these big brands with centuries of history will be specially invited to meet the young people in the international market.

This shows that a show represents the evolution of fashion civilization and the improvement of the industrial environment, which are the basis for the survival of buyers.

At the same time, in turn, buyers are also the symbol of the evolution of fashion, and the improvement of the industrial environment depends on the change of enterprise consciousness and action.