President Of Shandong Apparel Industry Association: Internet + Fashion Customization Mode

From Shandong Province

Organized by the association, the 2015 Shandong textile and clothing brand exhibition (Qiu Dong) and the 2015 Shandong Carnival event, hosted by the apparel industry association of Shandong, the city of Qingdao, the Oriental fashion center of Shandong, and so on, were held on 24 to 28 days.

This is another event to show the achievements of garment industry in Shandong Province, promote industrial pformation and upgrading, and promote mass consumption.

Liu Jianguo, President of Shandong garment industry association, answered the questions such as clothing exhibition and clothing customization.

Reporter: Shandong is a big province of garment manufacturing. Can you talk about the current development of Shandong clothing?

Liu Jianguo: Shandong is a major clothing Province in the whole country, mainly export processing and OEM processing.

This is both our strength and our weakness.

We are in the development stage of manufacturing industry. Technology, equipment and management are our advantages.

Whether it's made in China 2025, or

Or we must have our present mechanism.

So this is our advantage.

The weak is our design and research and development is relatively weak. We have been doing OEM, just OEM processing, and have not yet done ODM design. If we say that the pformation of enterprises is like pformation in this area.

Reporter: Why did the exhibition sell at the Kou Kou Convention and Exhibition Center? What are the advantages?

Liu Jianguo: this exhibition has set up two venues in Ji'nan and Qingdao.

The main purpose of the Ji'nan conference is to be close to mass consumption. Why should we put it in the market? It's because we walk out of the exhibition center and go directly to the business circle, close to the circle of the boss's surname, and sell directly by the factory.

This is also the request of governor Guo, Shandong clothing enterprises must have cost-effective products, not only better brand, better service, better price, let the boss surname can afford, this is one of our purposes in the mouth.

More importantly, the market is no longer the original cheap wholesale market, but now it has changed.

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Through the opening of the International Convention and Exhibition Center, he has recruited many famous international and domestic brands. In the past few years, Kou Kou market has hatched many independent brands. In 2010, we passed him the National Textile Association mobile summit and the clothing association, and named him as the national incubator center.

So in recent years, he has hatched many independent brands. At the same time, he has also identified many growth brands through national associations.

This fashion show is based on growing brands and independent brands.

Some large brand clothing enterprises in Shandong have not attended this time.

Mainly the designer brand and growth brand.

The mouth hall is close to mass consumption, and another venue is Oriental Fashion Center in Qingdao.

He is a fashion publishing base jointly designed by the clothing association and Qingdao Italy group, including design and research base, and some fashion publishing competitions in Shandong.

This activity in the fashion center started in August, hosted by the Provincial Association and the Internet design competition hosted by the fashion center.

The competition attracted thousands of international and domestic designers, and the champion prize reached 2 million.

Reporter: now all walks of life are talking about "

Concept.

The clothing industry is no exception. Can you tell us how to achieve customized customization and create a new pattern of garment customization under the help of the Internet and big data?

Liu Jianguo: the benchmarking enterprise of Internet application has solved the problem of personalized customization and large-scale production. He is through remote volume, according to the needs of consumers, face to face, record the information of consumers, and send back to the processing plant.

According to this information, we put in production.

More typical is that consumers basically participate in the entire design, personalized requirements, basically achieved.

For example, a person's goods ordered from the United States can be delivered in a week.

These independent brands have shifted from offline sales to online O2O sales.

Whether it is online or offline, it involves a problem of docking with designers.

Why did we put the designer brand at this exhibition and share the same opportunity with them to create a chance for cooperation and communication.

So solving this problem from the Internet, in fact, our association has begun to guide this aspect. In the cloud design, we have made requests on the Internet, through the Internet platform to achieve seamless connection between user needs and designer studio, and create the concept of Internet + clothing customization.