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Store Must Be Strong! Mastery Strategy Is The Key.

2015/12/19 10:49:00 25

Physical StoreRetail IndustryBrand Strategy

Times have been changing, business opportunities have been changing and reading.

It is said that LV is old and rotten, but LV is also innovating in the mainland, while the latest subversion of the limited edition crocodile bag also brightens many ladies and elite women.

Moving people is also competitive.

John Lewis stores in the UK, the annual launch of Christmas ads, can touch the world's consumers and greatly enhance the brand.

value

And bag rate.

Of course, this has to be attentively, so that we have to think hard and get customers' thinking.

The clothing store's internal strength is fabric and design, the restaurant's internal strength is dishes and tastes, and the internal skills have been trained to come home. Of course, who should be left behind?

Under armour can win the favor of young people all over the world because of its fabric, instead of Adidas becoming the global sports brand.

Han Han is delighted to meet your restaurant. This is a great restaurant in Michelin.

It's not just merchandise.

display

And layout is also the core factor of shopping mall experience.

Display products can greatly help the brand.

Because many fast fashion brands and luxury brands have developed potential standards that do not keep up with them, will make consumers feel too low.

A dozen home grocery stores produced by the mainland, Hi department store, radius 5 meters, wat Ting, I row house, pun Fang, Shenyang Museum, polynono, and wood rotation, rely on display and layout counter attack.

Style Fifteen: service is becoming more and more important.

  

service

More and more important part is the company management and training system, which embodies the humanistic quality and connotation structure of the brand.

Shang Zhiku believes that good service can greatly enhance customer stickiness and brand reputation, and the era of mainland store service is still coming.

Stars instead of salt are conventional ideas, which cost money but are effective.

Today, partnership with stars is truly brilliant.

This year, more than 40 star shops have made their debut in the mainland, and many fans have joined in. With an unusual vision and partnership, they can open the market faster than the average store.

The online and offline O2O model is increasingly recognized by everyone.

Because this is the general trend of the world.

UNIQLO is one of the pioneers.

Europe and the United States rely on the rise of large number of popular e-commerce providers are in pition to open a physical store.

Nasty Gal, ModCloth, Warby Parker and Bonobos in the US have accumulated the reputation and original accumulation on the Internet, and have developed the strategy of developing the entity experience shop online.

Many high street brands in the UK are also the same.

In early November of this year, Amazon opened its first physical store.

Then, Dangdang bookstore will start business this month. The first store in Changsha is the 1200 party, and plans to open 1000 in 3 years.

It shows that the growth of online customers is likely to be a bottleneck for the electricity providers.


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