Prospects For The 2016 Three Trends In The Garment Industry Will Become The Focus Of Development

The three major trends of China's garment industry in 2016: brand building, intelligent manufacturing, and private customization.

Large enterprises are busy with brand building, and small businesses are scramble for survival space.

Brand is the soul of an enterprise and the core power of its existence and development.

Consumers' recognition of brand means that enterprises can spend less cost to make products and services more competitive, thus gaining greater market share.

After the ebb tide in 2015, China in 2016.

Larger enterprises will pay more attention to the influence of brands, especially those that have been fought for many years and have certain industry influence. As a result of the constraints of many factors such as their own situation, the survival of small businesses is more urgent, so the desire for pre interest will become stronger and stronger.

For those enterprises that are capable of building a brand in a big way, the foundation of brand building is culture. The core is product design, so as to provide products that contain unique cultural symbols of enterprises. The linkage effect of brands can help enterprises achieve their goals.

And the concrete landing measures of brand building are different from each other.

For example, as

Shanghai and Eagle Technology, apart from the conventional brand building approach, will also adopt some "unconventional approaches".

The company is organizing a 1500 person tour group to tour Japan and enjoy cherry blossoms in the near future. It plans to take a giant cruise liner in early April 2016 to catch up with Japan at the time when cherry blossoms are in full bloom. With nearly a week's tour of Osaka, Nagasaki and other places, it will start a new year's brand building campaign in 2016 with a visual feast.

On the face of it, it seems that the corporate behavior of the group tourism like eagle technology is just "visiting the mountains and waters". In fact, it has also played a role in expanding the vision of partners and employees, thereby enhancing the cohesive force of enterprises. This way, as a very important way of enterprise brand building, has been favored by many group enterprises in recent years.

The impact of Internet and intelligent technology on the industry is more intense.

For the clothing industry, the Internet and intelligent technology are actually nested together, because

Technology also needs to integrate Internet related technologies.

As for Shanghai and Eagle Technology's "future garment factory" mode, 3D human body scanning, CAD, NC cutting machine, intelligent cloth spreading machine, intelligent hanging and intelligent storage technology used in all the links before sewing, sewing and sewing are also required to integrate with big data, remote monitoring of the Internet and instant data pmission of the Internet.

After the integration of advanced technology, the overall scheme of clothing intelligent and information-based clothing production has been gradually adopted by many first-line clothing enterprises, and is also recognized by the industry as the only way for garment enterprises in the future.

Representatives of garment enterprises visit and hawk 3D store system

From a specific case, Alibaba's "double 11" trading volume in 2015 was nearly 90 billion yuan, two times that of 2014. It has become a global shopping carnival.

It is worth noting that the "double 11" deals are mainly clothing products.

The Internet has indeed provided a new mode of business operation for the traditional clothing industry, which requires the clothing industry to rationally define the Internet. Especially with the "Internet +" mode, many successful precedents have been made in the application of many garment brands. The full application of the Internet + mode in garment industry is an inevitable trend.

However, the clothing industry application "

"Mode" can not be simply interpreted as opening a store on Jingdong or Taobao. It should be a completely new mode of thinking, that is, making full use of the internet tool, making better use of the Internet and related technologies, so that the efficiency and quality of clothing production and service are more in line with the requirements of intelligent and information-based production of "industry 4".

For instance.

ZARA's supply chain system responds quickly and efficiently. It takes only 7 days from design to putting clothes on the counter to sell, while the Chinese garment industry usually takes 6~9 months, and the international brand name is 120 days.

ZARA itself has 9 garment factories, from new planning to production and production, and can be completed within a week.

If we study it carefully, we can see that ZARA can react quickly, and its decisive influence on smart clothing manufacturing technology is also imaginable.

The core of the Internet is to implement science and technology as the first productive force in production.

Clothing private ordering is even hotter.

Although the current domestic

The market is not mature, and there are many problems to be solved urgently. For example, it will take time for consumers to become more and more inclined to accept and enjoy online customization service. The satisfaction degree of customer experience needs to be improved, so that consumers can achieve the effect of online customization by minimizing the inaccuracy and inconsistency of colors, resulting in repeated modifications. One of the characteristics of online services is rapid response, while online apparel customization and rapid response to customer customization need not only the enterprises themselves but also their suppliers to change their thinking modes, so that the quick response capability of the whole supply chain can be improved and efficiently operated.

However, because the Internet era has changed all aspects of people's life, in the field of clothing, the trend towards personalized and consumption is becoming more and more obvious.

Because of this, the advantages of online customized clothing are gradually emerging.

Online customization is relatively easy to aggregate customers, provide services not limited by time and space, reduce intermediate links, reduce operating costs, have natural advantages on price, and better meet individual needs.

Therefore, in 2016, with the progress of relevant technology and the improvement of the market, the custom made cake of clothing customization will surely cause the competition of the major clothing brands.

In fact, many brands have already started in the field of customization.

Dayang creates a customized tailor-made service for customers, launching "C custom service", "C2B" personalized customization business on Tmall line, consumers can make volume booking online; Nike launched the "Nike+" platform to help designers design products that are more responsive to consumer needs; the US internet men's underwear brand Mack Weldon achieved 200% of total revenue and user growth in 2014.

Some famous brands like good news birds and others have launched the online private layout.

Despite the 2016

Competition in the industry will be more intense. But because of the huge market size and the more maneuverability relative to many other industries, the garment industry will still have a large proportion of support for economic development everywhere.