Micro Businesses Quickly Fell Into Freezing Point This Year And Needed A Pformation To Bottom Up.

Last year, the Shang Dynasty is still entering the cold winter.

In November 23rd, there was an account for "big bear teacher" from the media people wrote that 50% of the micro business has died.

The third party WeChat marketing platform CEO Wang Yi, an interview with reporters, admitted that the single channel sales way of micro businesses sold by friends circle has not worked. Many micro dealers have withdrawn from the market, and the rest are facing pformation, otherwise they will be shuffled out.

At the same time, the reporter contacted several micro dealer brand agents who had been contacted, and they all said they no longer engaged in related industries.

In the interest chain of micro business, the most profitable one is the brand owner and the general agent. Most of the families can only benefit from the social media development agency.

Wang Yi said that many agents still have the original products purchased, and some have expired.

Prior to this, Feng Jianjun, a daily chemical expert, admitted that as a new business mode, micro business has undergone a pre - stage excessive bubble and barbaric growth, and will gradually pform with the perfection of technology and the improvement of regulations.

Because of this, the first batch of famous mask brands, such as Qiao, ten years old and so on, began to adjust strategies after accumulating wealth quickly.

Wu Bin, chairman of the ten year old Biotechnology (Beijing) Limited by Share Ltd, said in an interview with reporters that in order to solve the "micro business" and "electricity supplier"

At present, a series of problems are facing. At the age of ten, the company has put forward higher requirements for the partners of the micro channel, and will not increase the number of partners for the time being.

From the rush to the collective failure, the micro business has fallen to freezing point this year.

Beginning in 2013, the "killing economy", which grew up on the basis of friends circle, is pervasive on social platforms.

But in May this year, the cold wind was blowing up in the micro business sector.

Wang Yi told reporters that 90% of the micro businesses have encountered the problem of declining performance, and some small brands have gone bankrupt and agents have run away. This industry is being shuffled by the myth of excessive packaging.

"Big bear teacher" also said in the text that this year the micro business industry is basically mature, because of the low threshold, many people began to do it alone.

Some traditional big brands have also withdrawn from the micro business, and some small teams are thriving, but they are insignificant for the whole industry.

"Most of the micro dealers have not done so now, for the reason is very simple, because the money making effect has declined, and no profits have been made.

It also includes some big coffee, their team basically split up and run away.

"Big bear teacher" said that almost 50% of the old micro businesses have given up.

Xiao Liu, who has been authorized by a well-known micro dealer brand, has recently stopped updating his life in the circle of friends for nearly half a year.

She reluctantly told reporters that the selling mode of selling the mask in the circle of friends has been unsustainable, and many friends have shielded her from her or even secretly talked about selling facial mask.

"Everyone knows what is going on. Even if I send some skin care knowledge or chicken soup, no one can reply, no agents can be sold, no products can be sold, and the mask in hand can only be used by oneself."

Coincidentally, Shenzhen electric shock Agel Ecommerce Ltd founder Gong Wenxiang also said that this year, micro business has fallen to the bottom and freezing point, the brainwashing micro quotient has withdrawn.

It is already a healthy industry.

Now, micro business has changed from the so-called "Sun explosion", "riches and thousands of people" meeting to training, retail and team training, expanding from the circle of friends to micro-blog.

The circle of friends and O2O marketing are pformed from multi level to three level or flat level, and from selling goods to selling agents to a replacement, not selling returns.

"No matter how it is done, this year's pformation has become the key word of the industry. We are all exploring the way to go, but we are all very confused."

An insider who declined to be named said frankly that the explosive growth of micro business has made many grass-roots overnight become famous, but its business models are unsustainable, overdraft and trust. Next, the industry should calm down the way of products and brands, and should not blindly follow suit. Otherwise, it will be eliminated in the new round of shrinking and shuffling.