Where Will The Smart Shoe Become The 2015 New Trend?

Smart wear has been a hot topic in recent two years. Smart shoes are also emerging. Many shoe companies have begun to cooperate with Internet Co to develop and produce intelligent shoes. Especially now that the development of manufacturing industry is hindered, and the footwear industry is in recession, smart shoes seem to be a breakthrough point in the shoe industry's pformation and innovation.

Is it a good opportunity or a gimmick to see the big heat of smart shoes?

Brands launch smart shoes

In January 2015, 361 degrees worked with Baidu to launch four smart children's shoes products, the introduction of Baidu Hawkeye technology, and the opening service of Baidu map LBS platform, with the function of location monitoring. In addition, the 361 degree smart children's shoes also combined the Baidu track monitoring with Baidu's big data, which could monitor the children's physical condition at all times.

And launched the second generation smart children's shoes in October and is on sale.

In July 2015, Lining and Xiaomi released two smart running shoes. The two running shoes were built with a smart core module developed by the millet Bracelet manufacturer, Hua Mei.

Millet sports APP, the wick can provide running time, speed, step, GPS path trajectory, the consumption of calories.

XTEP and Qihoo 360 jointly developed children's smart shoes in the first quarter of 2016 to open orders, responded enthusiastically, and is expected to launch the market in the first quarter of 2016.

XTEP also plans to launch intelligent products linked to APP, and plans to expand different types of smart equipment to bring new profit growth points.

The status quo of smart shoes

The products of smart shoes were first used in children's shoes. The development of smart shoes for domestic brands is also based on children's shoes. Now parents are paying more and more attention to the safety of children. The number of missing children in the country is up to 200 thousand per year, and the probability of retrieving them is only 0.1%.

Children's smart shoes can monitor location and prevent children from missing.

This is also one of the reasons why children's smart shoes are promising. The footwear industry and the Internet industry are working together to protect children's safety and reduce children's loss.

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Although smart shoes are flourishing and the prospects are promising, there are still many problems in the smart shoe market.

In terms of market, smart shoes are still unfamiliar to most people. Few people are willing to buy. The prospect is broad, but in recent years, there will not be much growth and little impact on the footwear industry. In terms of technical intelligence, many users indicate that the distance between shoes is not accurate, and the function of APP is less practical and less intelligent.

The future of smart shoes

In recent years, many shoe companies have reached their own goals through the Internet public funding to start putting into production smart shoes. They are very optimistic about the field of smart wear. The traditional footwear industry has been saturated, and shoe manufacturers are exploring new growth points. "Transformation and upgrading" has become the key word in the development of the industry.

Along with "

"The deepening of the concept, smart wear is expected to become the next breakthrough in the footwear industry.

Smart shoes are still in the initial stage of development, and shoe companies are also a small area of water testing smart shoes. In the future, smart shoes need to go a long way to become an industry.

Now the cross industry interaction between shoemaking enterprises and IT enterprises is a good start. The industry's optimistic attitude towards the application of intellectualization in shoe products will become one of the key points in the pformation and upgrading of manufacturing industry.